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20050726 Dienstag Juli 26, 2005

"Why We Buy"
I'm currently reading "Why We Buy" by Paco Underhill. The book is about consumer behavior. A friend who works as a category manager at Unilever recommended the book to me. It's a great book! What books about consumer behavior can you recommend???
( Jul 26 2005, 07:37:43 AM CEST ) Permalink


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