David Lee Todd David Lee Todd, Unknown Product Manager
People who love sausages and software should never watch either being made

20070823 Thursday August 23, 2007

Other cool ticker symbols

By now, everyone has heard about us changing our stock symbol from SUNW to JAVA, a very shrewd move, very smart in my opinion. And it's not a new idea, either. Smart companies have been doing it for decades. It's very prestigious to have a single-letter symbol, for instance, so Citigroup grabbed C when Chrysler let go of it. US Steel was always X, symbolizing power and uniqueness. And using your flagship brand as your symbol has a long history, too. Perhaps the most famous: Anheuser-Busch's ticker symbol is BUD.

Some other cool tickers:

Southwest Airlines -- LUV

The Cheesecake Factory -- CAKE

The Boston Beer Co. (maker of Sam Adams beer) -- SAM

I got this info from this excellent 2005 article by Dan Fitzpatrick of the Pittsburgh Post-Gazette.

Posted by davidleetodd ( Aug 23 2007, 06:59:32 PM PDT ) Permalink


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