We're trying something different...

On Monday, July 30th, we will release our fourth quarter and fiscal year 2007 financial results.

The standard process for this type of event is to first prepare a press release that has been reviewed by legal, finance, external auditors and the Audit Committee of the board. The press release is then sent to any number of private agencies (we pay a fee for this) that in turn disseminate the information to their paying subscribers. At about the same time, we then post the information on our external website and file the press release with a Form 8-K on Edgar. About 30 minutes after that, we hold our quarterly call with analysts.

Over the last year, we've had an excellent dialog with Commissioner Cox and the SEC concerning Reg FD. As part of this exchange, we have discussed the idea that the Internet will increasingly become the accepted platform for providing timely information of importance to shareholders and the public. To this end, our investor relations and press relations teams have been revising our Sun investor website to add additional content (such as Jonathan's Blog) that will enable investors to have greater access to information about our business. We have as part of this effort also incorporated RSS feeds so that the public can subscribe to receive information directly from Sun (obviously, at no charge).

So, what's the change? Well, on Monday, we will release our financial information first to the public via our website, RSS feeds and 8-K filing. Then, about 10 minutes later, we will release the information to the traditional private agencies and their paid subscribers.

This change may not seem major, but to be candid, it has some in our company a bit uncomfortable. After all, in the area of securities regulation, being "innovative" is not always considered positively. However, in this situation, our goal is very much aligned with the intent of Reg FD.

If you are interested in subscribing to Sun's RSS investor feed, go here.

Posted on 10:53PM Jul 24, 2007 | Comments[5]

Share this post  | | | | | |