Thursday October 12, 2006 Today I sat through a number of account reviews as part of our sales academy training in London. One of the sessions focused on IP based media got me thinking about my iPod. First let me say I love taking my digital content (pictures, movies, music) with me on my travels and therefore love my video iPod. But the iPod for all intents and purposes is the equivalent of a bloated PC. It can only serve up content that is installed locally. Sure the basic iPod model is a cache of a larger master library. But why do I need a cache when networks are becoming more and more pervasive? Is the iPod betting against the network? If so, it is sure to die (in its current form).
I can see a time when either the iPod (and its equivalents) will be "thin" or will die. Thin in the sense that they will leverage the network to deliver digital content in real time. Video, audio, you name it. IPTV is on the rise. 3G networks are being put in place around the world. And WiFi is getting almost as pervasive as coffee bars and drinking fountains. Knowing this, will todays mobile phone become the iPod, PDA, phone, all in one device that some folks are predicting? I think so. Just as Sun has never shipped a product without networking being intrinsic to the offering, mobile phones have always assumed the network. They have to, if they didn't they won't be mobile now would they? Sure the devices will need a cache so content would still be available when, by the odd chance, a network is not available. But if you start with the assumption that the network will be there, it really does open new possibilities in taking your content everywhere. Or maybe better said, being able to leave your content anywhere and at the same time using it from everywhere.
Time will tell, but I for one will would never bet against the network...
Technorati Tags: Geek
It is late and I am tired but I have to say that I am still energized. I am spending a few days in the UK this week. I just spent the day with some people that made my week. Well I spent half a day, the other part (morning) was spent traveling from Prague to our London city office. Flight to LHR - check. Express train from Heathrow to Paddington - check. Change trains in Paddington to the Circle line - check. Get on wrong train and go in wrong direction because I am on the phone and not paying attention - check. Get on right train but then have it go out of service two stops later - check. Get on another train and have it go out of service two stops from Monument - check. Get taxi and make it to the office 20 minutes late - check.
Let met get to the fun part. I spent time with the leader of our UK Systems Engineering organization (Greg Nolan - note to Greg - start blogging!) and a number of folks on his team. We spent the time reviewing the plans and progress of the Systems Engineering team and what challenges we face moving forward. What impressed me was how upbeat, engaged and how truly customer focused the team was. Momentum is growing and we continue to grow our Systems Engineers who have the unique ability to understand our customers business issues and bring Sun's wealth of innovation, technologies and knowhow to the table.
I then got to meet with a select group of people at Sun. I met with a number of the Principal Engineers that are based in the UK. Bit of background: a Principal Engineer at Sun is senior customer engineer that has demonstrated significant skills and strength in a given technology area and has engaged and shared their knowledge with different communities (customers, peers, product engineering, industry, etc). Simply put, they are our best and brightest. They are not just experts in their domain but have also demonstrated that they know how to engage others, share what they know and mentor others. Ohh and did I mention that in order to become a Principal Engineer you must pass a peer review of existing Principal Engineers?
The great thing about our meeting was that we didn't really spend much time talking about issues, we just had a great chat about technology and the direction of our top engineering talent. I love it when I can just hang with really bright people and have a geekfest session on a broad range of topics. Thanks guys. I really did appreciate your time.
Then I was off to have a curry with Dave Levy. Dave is one our the Principal Engineers mentioned above and all around social networking guru. I had a bunch of questions about blogging, tagging and the future of social networking. Don't forget to send me the link to the book you are reading Dave, I would like to give it a read. Beyond social networking we chatted about consulting service models, value engineering and technology issues impacting EMEA.
Good food, good company, good night.
Technorati Tags: Customer Engineering, Sun, SUNW, Travel