Web 2.0 Primer:

Observations:

Sun Microsystems CEO, Jonathan Schwartz has been a driving force in building ethical product with community minded capability, and infrastructure performance long before Web 2.0, so when it comes to preparedness and branding, Sun should be well positioned as the "dot" in Web 2.0! Jonathan was part of a Web 2.0 conference podcast panel with Tim O'Reilly, Mitchell Baker and Jonathan in October 2005. What is the relationship between Open Source and Web 2.0? Tim O'Reilly explored this in the Design Patterns and Business Models for the Next Generation,

What is Web 2.0.

Power is in the community that enjoys and embraces the freedom of access to meaningful services- easily and valuable. Free software itself is not the answer, success requires distribution of meaningful computing services that people want with the performance they need. It does create a new cost and profit structure, but the next generation has new implications and use opportunity from a Web 2.0 Grid is expected to surpass the more traditional cost and knowledge to control infrastructure is based around centralization before community. The radical leaders seem to be putting more power in the user than the service control-- this is creating confusion on what is the browser, the web, the software, and the hardware, ultimately circling back to what is the concrete of this abstract notion of Web 2.0?

Publication, and in fact, information flow has been changed by the notion of open source, Web 2.0, and the blogosphere. Wall Street Journal's recent announcement of it's news on more information assimilation and thinking news than reporting history underscores this direction. The net of this change by news coverage would suggest that this is a announcement of a smaller and more focused printed news paper. Missing from that public coverage is the focus on WSJ 3.0 with free access, better navigation and integration. I wonder if that is because of the reach of this announcement. Some have suggested that this is a meaningful move, but so selective in the integration that it might be missing the open sourced nature of a community and open source.

Definition of a Web 2.0 application: a self service oriented community website utility that enables consumers, multimedia data types, social networking, RSS, AJAX drag and drop, some Flash, mashups, attitude and fuzzy business models." (source)

Examples of Web 2.0: Feedburner, Conduit (Browser) Community Toolbar, FireFox, Wikipedia, WordPress, Skype, MerchantCircle, MySpace , YouTube, Podomatic, Flickr, Facebook, Google APIs, Yahoo APIs, Imeem, Vox, Live, MSN Spaces, Dabble, Xanga, TagWorld , LinkedIn, Digg

Early Key Functionality of Web 2.0: Open Source, Community Contribution and Web Based Sharing via Social Networking, Identity/Profile Management Options, Blogging, RSS, MetaData Tagging, Syndication.

Development and Intellectual Property Challenges introduced by Web 2.0:

* Creating meaningful community demand and value
* Infrastructure performance, systems and security take on a predominant role in delivering the capability seamlessly
* Information mangement with archival and authentication management strategic as part of the infrastructure.
* People and companies have identity management issues to address. How to manage the free open market features with the identity management issues.

Blog/Articles on preparing for Web 2.0:

* 2007 Hailed as "Year of Web 2.0"- the IT Contractor Portal.
* Bius 2007 Web predictions touches on the Web 2.0 challenges and it's suppoorting technology touchpoints.

* Michael Arrington "Web 2.0 Companies I couldn't Live Without .
* Joan Dimicco's Blog had the best nonbuzzword definitions for a solution that seems more defined by the applications that bear the buzz, than by the definition itself.
* Web Worker Daily published The Best Web 2.0 Software of 2006 .
* Creative Commons by Sun Microsystems Aad Koppenhol's blog suggests how to manage the community value. Specifically value is created when reflected in enabling a community to express creative values. in a accessible, ethical, and moral way.
* Sun Microsystems Mark Dixo's blog has been a thought stimulator in the Identity Management space, LONG before Web 2.0 branded this need as a challenge for success.

Linked In Helping Friends Business and Career Network is a community of business and technology professionals that will be tracking and bringing more content on how to prepare and utilize the technology to create revenue and possibility. In the past months, this network has hosted various "getting started" with social networking topics, and will be offering more content in the form of community network workshops, blogging, message boarding and our Linked In Community Library on Yahoo Groups.