I recently read Lou Ordorica's very informative Social F/X blog on driving community participation via design. One of the really intriguing things Lou has done is create sdnshare -- a digg-like forum for contributing info and tech tips with a built-in rating page for content . (For the inspiration, see www.digg.com.) This got me thinking about digg....
Now personally, I've become a bit disenchanted with digg. I never did the analysis, but came to believe there were a handful of keywords in a title that
could guarantee high number of diggs. But digg is interesting in identifying market interest or a constituency (and the relative size of that constituency) around some topic. On face value, I think people make an implicit connection between a high number of diggs
and the value or merit or goodness of that content. However, that's a little misleading because at some
number of diggs, everybody follows the link just because it's what
everyone else is doing. It's kind of like when a crowd huddles on a
sidewalk; if you're walking by, you'll stop out of curiosity to see
what everybody else is looking at, just because.
I think rather than placing a merit value on the content, the number of diggs really suggests the size of the market interested in the topic (modulo that case where people are just gawking on the sidewalk...interested enough to look, but not really engaged). (The truth is, there is some very fine content posted on digg with only a few diggs, but there just isn't a big enough constituency to drive it to the top of the digg list.)
Now, all that said, I think Lou's idea for using digg-like ratings on content is an intriguing way to build community around some of our technical content. It is something of a rating system (although, as I've said, I'm cautious about reading too much into that). I think the more telling information we could derive from the results is who's doing what. A high or low number of "thumbs up" for a particular piece of content does say something about the size of market for that information.