MySpace word of
mouth worked like coercion by friends/peers
Wikipedia def. of
viral: bad product or service gets better multiplier (11x) than
good product or service (3x)
Spent a lot of time
deleting content, removing porn
"MySpace is the
best UI in the world." lol (: Result of sticking to roots in L.A.,
rather than moving to NoCal?
Bad experiences
to avoid:
Unwanted attention
re: pedophiles on MySpace - stories were almost all untrue
original minimum
age was 18 - lots of underage signups
fake profiles
of school principles
Good experiences
to seek:
Gave tools
to become exhibitionists - One good "exhibitionist" gets 5k-10k
"voyuers"
then sharing
music paved the way for people to brand themselves
Control your
brand - MySpace was a media company, not a technology company
Focused on being an entertainment company, working with fasion
and entertainment pubs
David wrote a "single
status" widget to alert when someone's relationship status changed
to single on MySpace. 10 days later he got a cease and desist
from MySpace.
PBwiki was not originally
targetted for teachers, but but they found it useful and started
presenting it at conferences. PBwiki fostered that by supplying
presentation and marketing materials.
Employ your users
- recognize their efforts with Tshirts and acknowledgements
Online Communities - To A Million and Beyond [panel]