Technology and the Environment DD's Eco Notes

Option 4 would surely warm a capitalist's heart. Real action will come from the people more worried about next quarter's results than their grandchildrens' legacy. Look at GE's initiatives. Jeff Immelt is quoted in Forbes admitting, "In its essence it's a way to sell more products and services." Still, there is substance behind it, such as GE's 2005 goal of doubling "Green" revenue from $10B (2004) to $20B (2010). or cutting emissions 1% by 2012. (Which doesn't sound like much until you realize that at current rates, they'd increase by 40%, and the company sells $150 B worth of goods and services.)

Posted by sysadmn on February 08, 2007 at 11:50 AM EST #