People are becoming more and more aware of podcasting and the listening audience is growing. Some of the highlights:
Awareness is way up. People know what podcasts are.
Listening adoption is also up but not nearly as much as awareness.
The audience is split 49% female, 51% male
The audience of listeners is bigger in the 55 and older age range than 18-24.
If you are interested in more info, follow the link.
Thanks to blogger lsckrocki, who sent me this link.
