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Friday Aug 21, 2009

Smart Operators

There is currently a lot of buzz in the mobile industry around app stores, developer communities, “smart operators” and open networks.

A number of factors are driving this buzz. The most obvious factor is the iPhone and iTunes App Store. Apple has made it enjoyable for consumers to download applications AND provided developers a fast path with a standard model to reach consumers and receive money for their creations.

The success enjoyed by a lot of Internet networking sites and the popularity of these sites are further adding to the buzz factor.

Internet companies have learnt from the software industry about the importance and relevance of building out developer programs. At Sun we launched JavaONE and the Java developer program more than 15 years ago, building one of the largest developer communities in the world. We understood the value of developer communities very early on and have established strong credibility with the developers. If Malcolm Gladwell’s theory is anything to go by….. we sure have clocked more than the 10,000 hours to be the experts in building and managing compelling developer communities.

Another key point driving developers to a platform has been the “path to eyeballs”. Exposing API’s to developers has been a very quick way and standardized way to give developers that path. When Facebook first published their API’s in their first 6 months developers had built some 25,000 application for the Facebook community members, of which the top 100 had more than 100K installs. Twitter published close to 50 service related API’s…..and look how far their developer community has taken the business. Need I say any more?

So what does this mean for Mobile operators?

Over the last year we have been working with a number of mobile operators and their partners tying their developer programs to network level services API’s and mobile applications. This link offers operators a unique and compelling proposition for developers on the one hand whilst avoiding the risk of being disenfranchised and therefore being left out of the greater revenue pie.

Linking an API story for application developers with a strong App store proposition will provide the operator with a strong differentiator. Not only does this give developers access to network resources with a D2C (Direct to Consumer) offering but it is also something the device manufacturers and software vendors don’t have access to.

Developers are heavily courted these days both across the web and on the mobile and hence are interested in the underlying commercial appeal. Linking a developer community to API’s and the application store further enhances the “commercial appeal”. Before developers commit resources they will generally ask these key questions: How easy is it to upload apps? What is the certification process? What is the revenue share? How big is the market? Which markets are covered?


Java is one of the largest developer communities worldwide with developers focused on mobile client, in the enterprise market and also in telecommunication networks. We work closely with operators to bring this eco-system of trusted partners and developer to your network and customers.

This is inherent in our DNA at Sun.

Posted at 02:52AM Aug 21, 2009 by darrelljs in Sun | Comments[5] | Permalink


Tuesday Aug 11, 2009

Cranking out Content

I’ve been in the Telco business for more than 20 years and my job at Sun keeps me in close contact with mobile operators and service providers.


Faced with huge infrastructure costs, eroding voice revenue and aggressive new low-cost competitors, mobile operators and service providers are focussed on rolling out new high-value content services in order to survive.

Content services enable mobile operators and service providers to increase ARPU and customer loyalty as well as provide a more satisfying ‘out of box’ experience. There is also the benefit of decreasing the cost of device subsidies. With content services, the device becomes a whole lot more than just a phone and customers are prepared to pay a premium for that, just look at Apple!

But delivering content to a huge variety of devices, across different regions and market segments, not to mention managing the marketing and operational issues presents a big challenge. This is why mobile operators and service providers rely on content delivery systems to manage the complex content lifecycle, from submission right through to billing.

Sun’s solution, the Java Content Delivery System enables service providers to vend content to mobile subscribers and works with any content, any capable device, in any market.  Exposed open standard API’s enable operators to enhance their network capabilities, such as OSS/BSS. Based on this I heard recently that it is proving to be a tough rival for Qualcomm's Brew. I'd be interested to know what you think. How do you rate Sun's Java CDS?


More Info



Posted at 11:26PM Aug 11, 2009 by darrelljs in Sun | Comments[0] | Permalink


Monday Jul 06, 2009

Today's Rapid Pace of Change

It's been several months in the making, but here it is for the first time... the new promo video for the NEP/OEM Sales & Industries Group.

I've written about the work our team does in previous blog postings, but how else better to sum up who we are, what we do and what we stand for than in a video?

So here it is, a 3 minute whirlwind tour of what we're all about.

I'd love to hear your comments... and if you aren’t up front and center and felt you should have been let me know and we’ll see what we can do for next time!

Sun is known throughout the industry for the breadth of experience we provide when working with NEP/OEM and Service Providers alike. We have some great clients and have worked closely with them to customize solutions for their specific needs and that is why this sector is the largest single revenue generating industry for Sun behind government.


The world has changed as mobile and the internet seems to have sped up almost all aspects of business and nowhere is that more true than for sales cycles. Customers are pushing for quicker turnaround times and this is why we are moving to Commercial Off-The-Shelf (COTS) products, trying to standardize the basics, pre-prepare relationships useful to customers (e.g. pre-qualified ISV’s  for vertical integration) and create a process that provides a framework for rapid roll-out.

So not only do we have to move fast, we have to act smart and we have to listen to what customers want. We want to hear from you and we want to know where your pain points are and how we can help you stay that step ahead. Here is just one example of such a COTS we developed for a large China based Service Provider


Posted at 09:39PM Jul 06, 2009 by darrelljs in Sun | Comments[2] | Permalink


Friday Jul 03, 2009

Meffys Award for J2ME Inventors

When I joined Sun, my task was to build the relationship with Vodafone. At the time it was clear to me that the Unique Selling Proposition was in the power and opportunity Java offered to the mobile world.

A large portion of my team and resources were working strategically alongside the Vodafone Live team in building out their service offering and propositions around Java.

It is great then to see this and Java get the acknowledgment it deserves when the Mobile Entertainment Forum recognized Java Mobile Edition as critical to building an industry that today is valued at US$32 billion....and that's over just 10 years.

"24 June 2009 London– The Mobile Entertainment Forum (MEF) has awarded this year’s prestigious Meffys Outstanding Contribution award to Dr Antero Taivalsaari, Principal Investigator, Sun Microsystems Laboratories and Mark VandenBrink, Motorola Fellow & VP, the duo who laid the foundations for today’s thriving mobile applications business. Full press release

Posted at 02:12AM Jul 03, 2009 by darrelljs in Sun | Comments[1] | Permalink


Thursday Jun 04, 2009

Spotlight on the Industry Solutions Sales Group

Welcome to the second of a series of contributions written by team members from the NEP/OEM Sales & Industries Group. This week the spotlight is on our Industry Solutions Sales Group. Industry Solutions are a key component to Sun's Services strategy as customers look to Sun for world-class technology, along with the skills to deploy those technologies.

Leading our Industry Solutions Sales team is Don Bunker. Don is responsible for driving our Services strategy and Services revenue growth across all of our Global Network Equipment Providers (NEP), including Original Equipment Manufacturers (OEM), Lifecycle Services, Professional Services, Managed Services and Support Services. Don manages a highly matrixed team from across Sun, which is focused on engaging with customers and driving Service growth within this key industry segment. Don has over 25 years' experience in Sales with a heavy focus on Professional Services Sales. His telco focus has been for the last 10 years.


All about the Industry Solutions Sales Group, by Don Bunker

Putting It Into Context

  • Under pressure from fast-paced changes in the multimedia market, telecommunications companies are focusing their attention on sourcing new revenue streams, however doing so in a way that not only accelerates time to market, but reduces overall risk, deployment and integration costs.
  • Our Industry Solutions Group have developed three targeted solutions that support this trend.

1. Service Delivery Platform (SDP)

  • Traditionally, operators have relied on proprietary service technologies that are difficult to maintain and inhibit development of new features.
  • Based on open standards, the Ericsson Service Delivery Platform (SDP) offers an end-to-end solution for developing modular services for the multimedia marketplace by allowing operators to deploy services interchangeably and in conjunction with products from other vendors.
  • Components of the platform include storefront, service exposure, service creation and execution, multiservice proxy and advertising products.
  • Running on Sun platforms, the solution utilizes the open-standard Sun GlassFish Communications Server (Sun's SIP* application server) and the Java™ EE* platform. *SIP - Session Initiation Protocol, EE - Enterprise Edition

2. Content Streaming

  • As Service Providers engage in delivering more video-centric solutions to their customers, Sun is working on several fronts with Network Equipment Providers to help address the challenges they face in delivering video services.
  • Our Network Equipment Provider (NEP) partners have extensive expertise in deploying large scale video deployments, focussing on integration and can leverage our mutual business and technical relationships with Service Providers.
  • Examples of some innovations we are working on with our NEP partners are defining new architectural designs to lower Total Cost of Ownership (TCO), leveraging 'the Sun cloud' to provide Video As A Service to minimizing content licensing issues and centralizing service management, and of course, pre-integrating Sun servers and software with 3rd Party video Independent Software Vendors (ISV) to create new integrated video services across multiple screens.
  • This initiative is backed up by our IPTV Media Lab in Menlo Park which has been developed to support Customer Proof of Concepts (POC), demonstrations and Integration activities. 

3. Video Surveillance

  • This solution combines the above and together with Sun's Storage technology offers cost effective management and storage of the massive amounts of data accumulated through capture and retention of video images.
  • Working with a variety of industry leading partners (for image capture and business intelligence) the value proposition is based around simplicity, scalability and price/performance.
  • Sun is already working with a number of Network Equipment Providers (NEP) in this exciting and rapidly growing arena.


For more information on Sun Solutions, and to see our entire Solution catalog, click here  (http://www.sun.com/solutions/landing/industry/telecom.xml)

You can also reach me directly at donald.bunker@sun.com

Posted at 12:51PM Jun 04, 2009 by darrelljs in Sun | Comments[5] | Permalink


Friday May 29, 2009

Spotlight on The LifeCycle Solutions Group

Welcome to the first of a series of contributions from team members from the NEP/OEM Sales & Industries Group. I've been flying solo for some time on this blog but I've finally managed to rope-in some help from the team. The idea is to learn more about the various parts of the business and highlight the talented people I'm lucky to have working within our group.

Kevin Palmer runs the LifeCycle Solutions (LCS) Group. LCS didn't exist a couple of years ago but has now become the most important strategic differentiator for Sun with Network Equipment Provider (NEP) customers. As one of the early proponents of forming the LCS organization, Kevin's a strong advocate for the financial and operational benefits it delivers to our customers. Kevin has been in the telecommunications business for 20+ years, has worked for both equipment and service providers, and has been both a supplier and a customer - so he identifies with our customers' concerns. Kevin also runs our Industry Strategy function.

All About The LifeCycle Solutions Group, by Kevin Palmer

Putting it into context

Our Network Equipment Provider (NEP) customers used to generate much of their competitive value from proprietary hardware systems. As communications networks migrate to IP-centric architectures, software runs the network, and the networks run on servers. Our NEP customers don't get the same value from reselling commercial-off-the-shelf servers as they once did from selling their own proprietary hardware. If fact, from a financial perspective, it's a little harmful because it dilutes their gross margins. But Network Equipment Providers are shifting their business models. They are generating a lot more value for their shareholders and customers by the software they develop and the services they provide.

So, what does this have to do with the LifeCycle Solutions Group?

Well, LCS works with our customers to co-develop their products. Computing systems are not our customers' core competency, but they are Sun's core competency. Sun is #1 in NEBS (Network Equipment Building Systems) certified servers, the specialized servers used by Network Equipment Providers and Service Providers in central offices.

Why do customers work with LifeCycle Solutions?

Well, it allows them (1) to lower the cost of product development, (2) to focus their product development investments on the software and services that add value and differentiate their products and, (3) they can launch products faster when they work with Sun, in parallel, to develop their products.

LCS Team

The LifeCycle Solutions group is run by people with specialized telecommunications knowledge. Many of them came to Sun with prior product development backgrounds with NEP's, so they know the business, they know the development process, and they know the regulatory issues involved in building these kinds of products (like the Services Resource Point and Wireless Call Server, to the right). Our customers are loving the service and the financial benefits this group provides. They think it make sense to build on Sun, and to build at Sun.

If you're interested in learning more about LifeCycle Solutions, please contact Kevin at kevin.palmer@sun.com

Posted at 09:23AM May 29, 2009 by darrelljs in Sun | Comments[6] | Permalink


Friday May 08, 2009

Vidiator & Sun: Cool Collaboration

This is a great example of how Sun technologies are driving innovation.

Vidiator & Sun have jointly developed an impressive integrated video streaming solution for TV, Mobile & Desktop and it's a win-win for everyone.


1. Service Providers can now deliver the highest quality video experience to consumers.

2. Network operators can now offer the same video content on a variety of screens, TV, desktop and mobile.

3. Consumers get everything they ever wanted: top quality video that they can access however they like, whenever they want, wherever they are.


The secret to the success has been the bringing together of Vidiator's award-winning Xenon mobile video encoding and streaming solution and Sun's leading IPTV technology.

Sandeep Agrawal is one of the Sun guys who has been working on this project. As Group Marketing Manager, Video Networks & Storage at Sun, he talks about the collaboration as a "major step toward a seamless programming experience between the Television, mobile handsets and the desktop." "Combining Vidiator and Sun transcoding and streaming technologies enables many new opportunities for service bundling, cross-selling and targeted program and ad placement, all of which result in greater viewer retention and new revenue", he said.

Here is a presentation by Sandeep, which gives more details. Some of it's fairly techie so be warned.

For specific streaming solutions go to http://www.sun.com/servers/networking/streamingsystem/

Sun-Vidiator IPTVMobileTV Architecture Apr-14-09

Posted at 10:51AM May 08, 2009 by darrelljs in Sun | Comments[3] | Permalink


Wednesday Apr 29, 2009

Our Focus Is Your Success

Over the last couple of weeks I've been fielding numerous call, emails, comments and tweets from colleagues, customers and partners. I want to share with all of you here our renewed focus. Please keep the questions, text messages, comments and tweets coming. I will get back to you.

1. What exactly has changed?

The Communications & Media Industries have become a very large part of Sun's business. On April 1st we decided to separate these into two, separate groups.

a. The NEP/OEM Sales & Industry Group, led by myself.

b. Communications & Media Industry Group led by Greg Calhoun.

In my 5 years at Sun as the VP, NEP and CMP we have built a strong business with growing revenue resulting in great relationships with multiple NEP/OEM customers. Focusing on this sector therefore is truly exciting.

2. Why the change?

In a word: "focus". The Communications business at Sun has outgrown both Sun's and the markets' averages. Sun leads in this market, and it has picked up market share. This growth has been the result of Sun's focus on the Communications market. Focusing on our customers and markets has allowed Sun to do a better job of addressing customers' needs. The natural result of this has been our growth. Sun is now improving this focus by splitting the NEP/OEM business from the Service Provider business. These customers are in contiguous and complimentary markets, and they have different requirements. By focusing on their distinct needs more intently, we expect to be a better business partner for our Service Provider and NEP/OEM customers.

3. What does the new NEP/OEM Sales & Industries Group do?

We deliver value to our customer in three ways:

a. Deliver Innovative, Enabling Products and Technologies:

Our objective is to develop the right products, at the right time. These products enable our NEP/OEM customers to develop cost effective architectures for next generation IP networks.

b. Product Life Cycle Solutions:

Sun has a suite of services, delivered by a team of people with deep NEP/OEM business experience, that allows our customers to reduce their product development and life cycle support costs. This allows our customers to re-focus their product development investments into product attributes that add value for their customers, and differentiate them from their competitors.

c. We Work with Best of Breed Partners:

Sun is an honest broker. Because we don’t have captive SI business units, we have the ability to partner with our customers and their partners in ways that make sense for our customers' businesses. We work closely with the ISV's and SI's already engaged with our customers that address their most critical business problems. This helps us deliver real value and ensures we understand the bigger picture.

Our team has industry-leading expertise. Many of our people came from NEP's and SP's. We understand our customers' businesses. Even though the SP and NEP teams are now separate, we continue to work closely together to coordinate industry strategies, market requirements, and how to best solve our customers' problems. It is in our interest to continue working closely with SP's to truly understand our customers' customer.

4. How is the new NEP/OEM Sales & Industries Group different from CMP?

We are no longer responsible for sales to the Service Providers. This is now handled by the Comms & Media Industry Group. We will be working closely with our Comms and Media team to pursue common events and business development opportunities.

5. How does new NEP/OEM Sales & Industry Group solve problems our customers are facing?

By inserting ourselves so deeply into the product development cycle and focusing on industry-changing innovation in the network we are better positioned to really create products that our customers want. By simplifying the decision-making processes we're also able to give our customers extremely competitive turn-around times.

6. What about the Oracle announcement?

Until the deal is done, we operate as separate, independent companies.

Posted at 11:48AM Apr 29, 2009 by darrelljs in Sun | Comments[7] | Permalink


Friday Apr 24, 2009

Thoughts from NAB

At NAB this week, I had a wonderful opportunity to meet with clients and gain a better understanding of their biggest issues. I was also on the panel of the Media Advisory Board as an executive member.

Some thoughts:

- The notion of Social Media, Content and Advertising as a eco-system plays perfectly to Sun's vision of the networked economy.

- Just having Digital Content does not mean you have a Digital Business Model.

- This implies that there is a significant opportunity for Sun to support the systems needs.

- Reducing transactions, targeting content, creating media exchanges, improving the use of meta data, providing analytics for better client profiling, providing new billing etc etc etc.

- This market is at an inflection point that is delivering convergence between Service Providers, Content Owners and the Infrastructure needed to deliver.

- As the leader of Sun's NEP/OEM Sales & Industries, we have a major opportunity to help design in standards based technology to solve our clients' problems.

NAB Presentation

Posted at 08:34PM Apr 24, 2009 by darrelljs in Sun | Comments[1] | Permalink


Tuesday Apr 07, 2009

Business As Usual

Given the rumors, I just wanted to say a few things. Here's what I have communicated to my team.

"Team,

At the time of writing, the possibility of a IBM merger with Sun is just a rumor. So I will not comment on it other than to say the following:

  1. We are the NEP/OEM Sales Group in Sun
  2. We have been growing and we are optimistic about the future
  3. It is a BIG profitable business
  4. We are bigger and better than our competition in this space
  5. We will execute against our plan - reductions, market strategy (NEP & OEM), community, services, solutions and client engagement
  6. We will get very smart on communications using internal and external social networking

Doing the above in a even more professional and focused way will help us NO matter what is ahead. Together we will win.

Darrell"

Posted at 02:31AM Apr 07, 2009 by darrelljs in Sun | Comments[3] | Permalink


Friday Apr 03, 2009

Rich Communications Manager Chomping at Google Voice

Alcatel-Lucent unveiled their Rich Communications Manager just a couple of days ago at CTIA. Could this be a serious competitor to Google Voice?

The Rich Communications Manager offers the user a single web destination to access all of their messages from voice-mails, SMS, MMS, emails and fax.

Additional features include: respond forward in kind, built-in address book, mobile and on-line web access.

This is nothing new to the industry however by going with a desktop-style design that people are familiar with ALU is allowing for the content to be dragged and dropped across the available message form. This means you can take your voice mail and forward it on using MMS.

But the really cool thing about this is Alcatel-Lucent will also be releasing a communications widget which will allow third party developers to mash-up with their existing apps, so that the above functions can be integrated with other services. Read more

Everyone at ALU, make sure you come to JavaOne and meet the largest developer community and highlight how developers can build this onto their existing applications.

Contact me: darrell.jordan-smith@sun.com

Posted at 06:13AM Apr 03, 2009 by darrelljs in Sun | Comments[3] | Permalink


Wednesday Apr 01, 2009

China Telco Market

I just got back from Beijing, Shanghai and Shenzhen after a week of back-to-back meetings with Sun teams and key accounts. It was a very productive and insightful trip and I'd like to thank everyone for their hard work and hospitality. My only regret is that I didn't have enough time to take in the sights and learn more about Chinese culture. Here are a few observations and notes from my trip to China.

Sun Team

Our Sun teams in China continue to impress me. Their commitment to their clients' success as well as that of Sun's is outstanding. Our account plan reviews are becoming some of the best. We are seeing a good blend of strategic and tactical engagement with a clear understanding on how to execute.

China Telco Market

The China Telco market is booming. With goverment investment and sponsorship, China will continue to lead in infrastructure deployments, services roll-out and scale. With the economic climate under stress, government support and enterprise investment will be instrumental in the road to economic recovery.

Account Meetings

I met with Huawei, ZTE, Motorola, Ericsson and CMCC. All meetings were memorable and clear with respect to understanding Sun's value proposition. Our relationships at all levels are helping us all to realise opportunities. The key difference from say 3 years ago is that we have moved from info-share to debating value based opportunities. This maturity of relationships and commitment is exciting, especially since we're talking about one of the world's key markets.

Huawei seem a lot more focused and organized than before whilst ZTE are growing rapidly and coming to terms with managing that growth. Ericsson has done the best job in establishing a value added approach while Motorola are sustaining their business and ALU are focusing on innovating.

Cloud Computing

Cloud computing is where the market is headed. It will evolve quickly and before you know it, it will be here. I think that the words 'cloud computing' in China do not conjure up a positive vision but the notion of having dense computer and storage utility certainly does. Hence the importance of keeping explanations as tangible as possible when it comes to selling the 'cloud'.

As per a comment posted on my facebook by Sun colleague Marc Hamilton, ''one of the best ways to sell cloud computing is to show customers how the software they are  already using is cloud-enabled. The easiest way to show this has got to be the OpenOffice 'save to cloud/open from cloud' plug in." For more on the 'cloud', read the Sun guide "Everything You Need To Know About Cloud Computing".

Posted at 07:57AM Apr 01, 2009 by darrelljs in Sun | Comments[0] | Permalink


Thursday Mar 19, 2009

A Guide to Everything you Need to Know about Cloud Computing

To follow on from my blog post yesterday about Cloud Computing and the confusion that surrounds it....

Here's a link to a good guide put together by Sun. (26 pages, PDF, 602kb)  "Guide to getting started with Cloud Computing."

It covers everything you want to know about cloud computing, definitely worth downloading.

Just yesterday Sun made some exciting announcements about their plans to create the Sun Open Cloud platform and to start rolling out services as early as summer this year. Read more. If you're a developer go to http://www.sun.com/cloud.

Posted at 05:55AM Mar 19, 2009 by darrelljs in Sun | Comments[0] | Permalink


Wednesday Mar 18, 2009

Is Cloud Computing the Next Big Thing?

Did you know that Cloud Computing is one of the fastest rising search terms on Google but most of the time it is accompanied by the words "what is"?

Cloud Computing gets air-time and buzz but there's obviously still a lot of confusion. Industry experts say it all comes down to education.

Speaking at Data Center World, Jill Echkause (AFCOM CEO) said she expects cloud computing to pick up once IT people learn more about it. "I believe cloud computng will be huge within the next five years, but education is needed about what cloud computing is," she said. "I think our members still see it as a repackaging of old technology."

This may help explain the result of the recent AFCOM survey in which 77.3% said they did not expect to increase their use of cloud computing this year. Instead, data center managers are sticking to virtualization and other existing technologies to save costs and energy. This is surprising given the cost-effectiveness of cloud environments and the current economic conditions.

Sun's CTO, Greg Papadopoulous, also speaking at Data Center World said he expects the cloud to take off soon. "I think it's going to happen more quickly than you think," he said. "These types of changes typically take a long time, but economic conditions act as an accelerant here. You can go to cloud environments for less money than it takes you to do it yourself to get started. It gives you more flexibility with resources because you pay just for what you need."

The way I see it, there's no doubt that Cloud Computing will be big, it's just a matter of time. So what will the future of the data center look like? I see 2 key trends over the next 5 - 10 years:

1. Proliferation of cloud computing and companies providing this "service"

2. Consolidation of equipment vendors (server+database+storage+networking+"power-ping-pipe")

Customers will have a relationship with their service provider. The networking industry is goign to be very similar to the electricity and energy industry. What GE is to the Electricity & Energy Industry, Sun will be to the cloud computing world.  I am currently working with the telecom equipment vendors to help them innovate in this direction.

As always, an exciting ride in the tech industry... the network is the computer

Posted at 01:47AM Mar 18, 2009 by darrelljs in Sun | Comments[1] | Permalink


Thursday Mar 05, 2009

Greening the Data Center

Data centers represent 0.2% of the world's carbon dioxide emissions.

This statistic never ceases to amaze me. The demand for data center capacity worldwide is huge and it doesn't appear to be slowing down, despite the economic crisis.

So how can we continue to support this massive increase in demand and cut carbon emissions and costs at the same time?

The McKinsey report suggests that "...the most dramatic reductions in cost and carbon emissions come from improving the low efficiency of data centers that companies already operate. They suggest that by following their recommendations, "nearly every company can double its data center energy efficiency over the next 3 or 4 years."

Here's how:

1. MANAGE IT ASSETS AGGRESSIVELY

- Optimize the use of existing servers so they work at higher utilization levels, using techniques such as virtualization

- The report estimates daily server utilization generally tops out at 5% to 10% only

- Replace older servers with more efficient servers that use electricity more efficiently

2. CENTRALIZE RESPONSIBILITY & INCREASE ACCOUNTABILITY

- Give full responsbility and accountability to the CIO. Too often responsibility is shared across multiple IT departments

- Establish targets for improvements in order to incentive the CIO to seek out improvements. Use the suggested new metric: corporate average data center efficiency (CADE)

- Full support from CEO is required. CEO should publicly commit to the goal of doubling data center energy efficiency

3. ADOPT TRUE COST OF OWNERSHIP (TCO) ACCOUNTING

- Factor-in the actual cost of running applications and servers when estimating costs for new servers 

- TCO accounting encourages companies to identify the most efficient servers and make more informed purchasing decisions

4. BETTER FORECASTING & PLANNING

- Better forward planning is required to make more accurate estimations for future requirements

- Companies should track how forecasts for data needs vary with real demands and reward those business units who perform well

At Sun, we have our own approach to greening the data center, which is a 3 step process: 1. Assess 2. Optimize 3. Virtualize.

We also offer FREE ONSITE DATACENTER ASSESSMENTS.

Posted at 12:38AM Mar 05, 2009 by darrelljs in Sun | Comments[1] | Permalink


About this Weblog

Darrell Jordan-Smith
Vice President, NEP/OEM Sales & Industries at Sun

Welcome to my blog. Flying Dragon is all about NEP's/OEM's with a special focus on: open source, cloud computing, eco-innovation, flexible & scalable solutions, innovative technologies...
Executive Bio
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