NEP/OEM BUSINESS PERSPECTIVES FLYING DRAGON 飛 龍

I’ve been in the Telco business for more than 20 years and my job at Sun keeps me in close contact with mobile operators and service providers.

Faced with huge infrastructure costs, eroding voice revenue and aggressive new low-cost competitors, mobile operators and service providers are focussed on rolling out new high-value content services in order to survive.

Content services enable mobile operators and service providers to increase ARPU and customer loyalty as well as provide a more satisfying ‘out of box’ experience. There is also the benefit of decreasing the cost of device subsidies. With content services, the device becomes a whole lot more than just a phone and customers are prepared to pay a premium for that, just look at Apple!

But delivering content to a huge variety of devices, across different regions and market segments, not to mention managing the marketing and operational issues presents a big challenge. This is why mobile operators and service providers rely on content delivery systems to manage the complex content lifecycle, from submission right through to billing.

Sun’s solution, the Java Content Delivery System enables service providers to vend content to mobile subscribers and works with any content, any capable device, in any market.  Exposed open standard API’s enable operators to enhance their network capabilities, such as OSS/BSS. Based on this I heard recently that it is proving to be a tough rival for Qualcomm's Brew. I'd be interested to know what you think. How do you rate Sun's Java CDS?

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