At NAB this week, I had a wonderful opportunity to meet with clients and gain a better understanding of their biggest issues. I was also on the panel of the Media Advisory Board as an executive member.
Some thoughts:
- The notion of Social Media, Content and Advertising as a eco-system plays perfectly to Sun's vision of the networked economy.
- Just having Digital Content does not mean you have a Digital Business Model.
- This implies that there is a significant opportunity for Sun to support the systems needs.
- Reducing transactions, targeting content, creating media exchanges, improving the use of meta data, providing analytics for better client profiling, providing new billing etc etc etc.
- This market is at an inflection point that is delivering convergence between Service Providers, Content Owners and the Infrastructure needed to deliver.
- As the leader of Sun's NEP/OEM Sales & Industries, we have a major opportunity to help design in standards based technology to solve our clients' problems.
Darrell,
This is a nice marketing presentation that does not show how Sun can help.
Your message is wrong for 2 main reasons:
1) Sun was not able to leverage J2ME business and make money out of it. Sun has been the creator and evangelist for mobile applications. This was at the end a free marketing campaign that helps Apple and others to sell and monetize this today.
2) Sun is gone. Oracle will have a very different approach.
This is why your presentation content is obsolete and not built on concete offers from Sun.
Posted by Andy on April 26, 2009 at 05:50 PM EDT #