Welcome to the second of a series of contributions written by team members from the NEP/OEM Sales
& Industries Group. This week the spotlight is on our Industry
Solutions Sales Group.
Industry Solutions are a key component to Sun's Services strategy as customers
look to Sun for world-class technology, along with the skills to deploy those
technologies.
Leading our Industry Solutions Sales team is Don Bunker. Don is responsible for driving our Services strategy and Services revenue growth across all of our Global Network Equipment Providers (NEP), including Original Equipment Manufacturers (OEM), Lifecycle Services, Professional Services, Managed Services and Support Services. Don manages a highly matrixed team from across Sun, which is focused on engaging with customers and driving Service growth within this key industry segment. Don has over 25 years' experience in Sales with a heavy focus on Professional Services Sales. His telco focus has been for the last 10 years.
All about the Industry Solutions Sales Group, by Don Bunker
Putting It Into
Context
- Under pressure from fast-paced changes in the multimedia market, telecommunications companies are focusing their attention on sourcing new revenue streams, however doing so in a way that not only accelerates time to market, but reduces overall risk, deployment and integration costs.
- Our Industry Solutions Group have developed three targeted solutions that support this trend.
1. Service Delivery Platform (SDP)
- Traditionally, operators have relied on proprietary service technologies that are difficult to maintain and inhibit development of new features.
- Based on open standards, the Ericsson Service Delivery Platform (SDP) offers an end-to-end solution for developing modular services for the multimedia marketplace by allowing operators to deploy services interchangeably and in conjunction with products from other vendors.
- Components of the platform include storefront, service exposure, service creation and execution, multiservice proxy and advertising products.
- Running on Sun platforms, the solution utilizes the open-standard Sun GlassFish Communications Server (Sun's SIP* application
server) and the Java™ EE* platform. *SIP - Session Initiation Protocol, EE - Enterprise Edition
2. Content Streaming
- As
Service Providers engage in delivering more video-centric solutions to their
customers, Sun is working on several fronts with Network Equipment
Providers to help address the challenges they face in delivering video
services.
- Our
Network Equipment Provider (NEP) partners have extensive expertise in deploying large scale video
deployments, focussing on integration and can leverage our mutual business and
technical relationships with Service Providers.
- Examples of some innovations we are working on with our NEP partners are defining new architectural designs to lower Total Cost of Ownership (TCO), leveraging 'the Sun cloud' to provide Video As A Service to minimizing content licensing issues and centralizing service management, and of course, pre-integrating Sun servers and software with 3rd Party video Independent Software Vendors (ISV) to create new integrated video services across multiple screens.
- This initiative is backed up by our IPTV Media Lab in Menlo Park which has been developed to support Customer Proof of Concepts (POC), demonstrations
and Integration activities.
3. Video Surveillance
- This
solution combines the above and together with Sun's Storage technology offers
cost effective management and storage of the massive amounts of data
accumulated through capture and retention of video images.
- Working
with a variety of industry leading partners (for image capture and business
intelligence) the value proposition is based around simplicity, scalability and
price/performance.
- Sun
is already working with a number of Network Equipment Providers (NEP) in this
exciting and rapidly growing arena.
For more information on Sun Solutions, and to see our entire Solution catalog,
click here (http://www.sun.com/solutions/landing/industry/telecom.xml)
You can also reach me directly at donald.bunker@sun.com
I would not bet a penny on a SDP platform based on products that have a very uncertain future. Why GlassFish and not Weblogic or Oracle AS ?
As a telco customer I will NEVER take the risk to buy an obsolete solution.
For instance, HP offer a more complete solution which have proven to work and which have been on the market for 20 years or more.
IPTV is a resuscitated cold project that was killed...again high risk for a customer.
Posted by Andy on June 04, 2009 at 05:11 PM EDT #
Sun IPTV Partner Catalog
Posted by Katherine on June 08, 2009 at 11:46 PM EDT #
Nice colors.
Posted by Andy on June 09, 2009 at 03:34 AM EDT #
Darrell, can you tell us your vision on how SDP, IPTV, Content Streaming and LCS fit into the exisiting Oracle portfolio described here: http://www.oracle.com/industries/communications/productmaps.html.
That's an important question all your customers ask themeselves...
Posted by Andy on June 09, 2009 at 07:59 AM EDT #
Hello Darrell, Happy birthday !!!!!!!!!!!!!!
Andy,
Posted by Andy on June 14, 2009 at 06:24 AM EDT #