Even Obama is Leading with a 5 Minute Broadcast
Our new president has embraced a contemporary and rich media form of communication — a weekly video address broadcast on the whitehouse.gov site.
The website has been completely overhauled with a lovely redesign to support this goal. Nice visual design, typography, color pallet, and overall architecture. A featured home page rotating carousel leads with rich visuals and supporting CTA from either the new video address or highlights from the Blog. The weekly video address is accompanied by a text transcript. So even the users who can't watch the video can read the message as well.
Only time will tell if this medium will support the message. But this re-branding exercise definately conveys a new direction: new design, new content, and new technology.
