Fun Bits: Web Design Findings

As we move into the new year, we're all faced with the challenge of how to design customer web experiences that sucessfully integrate the best that social networking Web 2.0 tools has to offer. 

The opportunities to engage consumers are vast. But solving the front-end design and customer experience is not as simple as it seems.

Principles to consider:

1. Don't just talk at consumers -- work with them throughout the marketing process.
2. Give consumers a reason to participate.
3. Listen to -- and join -- the conversation outside your site.
4. Resist the temptation to sell, sell, sell.
5. Don't control, let it go.
6. Find a 'marketing technopologist.'
7. Embrace experimentation.

>Read Full Article at WSJ

Watch the Related Video "Recovering from Negative Reviews" Discusses Dell's recent forey into it's customer communications. "A Web site can be a marketer's lifeline with its customers, but what happens when it's marred with negative reviews and comments?