Even News Corp goes green!
Tuesday May 22, 2007
Thinking Outside the FoxToday, the fast-growing cadre of corporate leaders pressing for climate action welcomes a new member: Rupert Murdoch, CEO of News Corporation, the media empire that encompasses Fox News, 20th Century Fox, HarperCollins, MySpace.com, and dozens of newspapers in Australia, the U.K., the U.S., and beyond.
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... Murdoch launched a company-wide plan to address climate change that includes not only a pledge to reduce the company's emissions (which has come to be expected at such biz-greening events) but also a vow to weave climate messaging into the content and programming of News Corp.'s many holdings.
[..]
So what's motivating Murdoch?
While he voiced concerns that "climate change poses clear, catastrophic threats," his emphasis was on opportunities to fatten the bottom line. "Our advertisers are asking us for ways to reach audiences on this issue," Murdoch said. He also argued that the new climate strategy would reduce energy costs, help the company recruit top talent, and provide "a chance to deepen our relationships with our viewers, readers, and web users."[..]
I think it is great news that Murdoch has made this move and its not because he cares about the environment, its because he is a business man and his customers and partners want it. I continue to be amazed how quickly this environmental issue is being picked up and how much influence public opinion have in steering these huge multinational companies.
It remains to be seen was News Corp will actually do, but this current high profile trend for companies to go green can't be a bad thing for publicising the issue to the masses.
For more information on Sun's stance on the green issue I recommend Dave Douglas blog.
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