Nice blog entry from Sageza on Sun announcements
Sageza CEO, analyst Clay Ryder has a great post in his blog covering several Sun announcements such as open source Java and Blackbox He also writes about a dinner he attended recently with execs from Sun, eBay and PG&E. (The eBay exec ironically turned out to be my next door neighbor.) What's interesting is how he ties the announcements together:
"All of these activities represent the kind of game changing marketing
that was historically associated with Sun. More than just saying, “Ours
is better than yours” these announcements construct new opportunities
through efforts to create new markets as opposed to simply playing king
of the hill on tried and trued marketplaces. By emphasizing a new
approach to financing startups, Sun is quite possibly bringing new
customers into its fold that would likely otherwise have gone for the
white box, or highest discounted price available approach. With its
emphasis on energy efficiency and partnership with PG&E, Sun is
looking to change the rules by which products will be assessed, and has
brought in some creative outside financial incentives to help change
the playing field as well. By releasing Java under the GPL, the company
has finally changed its outmoded view that a key software should remain
under Copernican lock and key and has instead chosen to join open
community process with hopefully, further deployment of Java as a truly
priceless technology.
This kind of creative behavior, as also
noted with Project Blackbox, is a welcome return by Sun to its own
startup mentality of snarky, dynamic, and a historically smart
competitive playbook."
Posted at
01:39PM Nov 20, 2006
by Catherine Helzerman in Analysts |
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Posted by Joe Barkan on November 21, 2006 at 08:20 AM PST #
Posted by catherine helzerman on November 22, 2006 at 08:39 AM PST #