Amazon in Japan has enabled cell phones to scan barcodes of products using the camera part of a NTT DoCoMo J2ME enabled cell phone and a special downloaded app. Reading a barcode of an item allows you to bring up info about it in your cell phone app or buy the product directly from Amazon Japan. See: Using barcodes in Japan cell phones J2ME technology could easily be used to do the same thing here in the U.S. Wonder why no one has done it yet...
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