Thursday July 28, 2005 Would you want to have to download fries with your burger?
![](http://www.ecommercetimes.com/images/rw513766/motorola-yahoo.jpg")
The whole provisioning downloadable apps on cell phones debate is still going on. Meanwhile, Moto is going ahead with plans to pre-install Java ME apps from Yahoo directly onto their new cell phones for the consumers to use right out of the box. See: It's in there already! Java ME apps. Here's a quote: All of those moves are predicated on the notion that consumers will expand how they use mobile phones, making them mobile-commerce and entertainment devices rather than the utilitarian communications tools they have long been seen as.Good move on Motorola and Yahoo's part! Java ME pre-loaded apps for playing streaming MP3 files, searching the Web, and online buying (like for Starbucks, MacDonald's, the Coke machine, etc.) should be on your cell phone already when you buy it, without having to download. The whole provisioning/downloading Java ME apps model is a bore and misses the mark. Pre-loaded phones with Java ME apps are an overlooked channel for delivering compelling software to phones. Pre-installed apps are a much nicer user experience than poking around tiny menus, having to find an app you want, and then watching a spinning hourglass as your app downloads. Fries should come with your burger. Java ME apps should come with your cell phone. Hot and delicious. |
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