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20070201 Thursday February 01, 2007

Searching for Google's Java ME technology strategy

Eric Schmidt wants to monetize mobile searches with targeted text ads.

See:

Eric's heading for Java ME

Here's a quote: 

 Our current model is to use 
 targeted text ads and we have 
 evidence that the monetization 
 of those ads is higher than 
 in non-mobile uses. So it looks 
 like the advertising revenue on 
 a per-search query is likely to 
 be significantly higher on 
 mobile than on non-mobile.
Well, Eric can do whatever he wants (it's a free-as-in-speech country)... as long as he involves Java ME tech, like he's already doing on the Google GMail and Mapping clients.

[Java ME and J2ME] ( February 01, 2007 10:31 AM ) Permalink




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