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20070419 Thursday April 19, 2007

Boob Tube on your Java ME tech enabled mobile

Ericsson and the Norwegian Broadcasting Corporation (NRK) are testing a Java ME technology-enabled mobile TV service and are getting good results: 13% click-through rate.

See:

Java ME Mobile TV trial shows promise

Here's a quote: 

 Content and services can be 
 accessed via a downloadable 
 client, a Java application 
 providing fast channel switching, 
 interactivity and the new 
 personal advertising features.

 The new interactive mobile TV 
 advertising application is an 
 end-to-end solution based on 
 existing technology. It enables 
 mobile phone users to watch 
 live or on-demand streamed TV 
 programs and interact with 
 their favorite brands or shows.
Now you can watch American Idol on your cell phone and click on an ad for the upcoming Sanjaya CD at the same time. Shyeah, right, like that's going to happen. Uh, not that there's anything wrong with that! Phew! Don't want to get Sanjaya fans upset! :-)

[Java ME and J2ME] ( April 19, 2007 08:59 AM ) Permalink




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