Following this inspiration I thought this might be pertinente:

Saeta que voladora
cruza, arrojada al azar,
y que no se sabe dónde
temblando se clavará;

hoja que del árbol seca
arrebata el vendaval,
y que no hay quien diga el surco
donde al polvo volverá.

Gigante ola que el viento
riza y empuja en el mar
y rueda y pasa y se ignora
que playa buscando va.

Luz que en cercos temblorosos
brilla próxima a expirar,
y que no se sabe de ellos
cuál el ultimo será.

Eso soy yo que al acaso
cruzo el mundo sin pensar
de donde vengo ni a dónde
mis pasos me llevarán.
                          Becquer.

You know what I'm talking about - the rithm and blues - an irony.

Our media producers at Sun are getting so many requests for podcasts recordings, video taping and media hosting that is becoming increasingly challenging for them to keep up - although they have been doing an excellent job.  This speaks to the explosion of data on online media in sites such as youtube.com or flickr.com or myspace.com.

We are all eager to share our knowledge our products and our message. These sites find it challenging to keep up with exponential growth. Before these enabler sites we had to rely on a one-way approach to communication - from the corporations to the consumers.  Today we have a two-way approach that is helping companies like Sun connect with customers.

In a month they served 7,720 Hours of media to the outside world. Bear in mind that this is only part of all the media that Sun delivers through the internet.  7,720 - that is 320 days worth of broadcasting in one month. All in Sun systems.  That is why HBO Teams Exclusively With Sun Microsystems to Lead Broadcast Industry Evolution to Open Standards-Based Storage and Delivery Architecture.

Data driven world - we live in a data driven world. This commitment to keep data flowing on reliable systems at a lower cost is why NHS Tayside chose Sun.

Banner ads have
a certain similarity to newspapers obituaries – the wording doesn’t change the ultimate
message – they are dead. But the new generation is ready to take over. The conversion rates for banners fluctuate between
0.02% and 1% for the best performing ads.  Probably the
sheer volume of served ads? -uh?. Tell that to Google.  We have become so accustomed to seeing banner
ads [specially those big tops] that many internet users have tuned them out completely
as one more item cluttering the page. How about targeting the customer's online alter egos.

I can see
the appeal of banner ads. You design it once and post it everywhere – but let’s
leave that to Java and programmers - they know how to do it properly. Ads need to be engaging and relevant to the visitor and
targeted in a fashion that you can track the ROI and be accountable for the
impact your campaign has in your audience.

I am eager to see a combination of banner ads with personalized content - sort of what Yahoo has been doing with its new home page in other pages that are on the verge of over-cluttering their home pages.

“It’s how we use information that distinguishes us, not so much how we use standard hardware or system software.” - Peter Burris