Participating in the VISIBLE Backchannel
In lieu of a blog entry, let me point you to another. My social media pal Dave Evans just penned one called "Participating in the Visible Backchannel". Quotes from John Moore (Brand Autopsy) and a study from Peter Sorgenfrei and Warren Sukernek.
Oh, and the next round of discussions regarding the Cloud Economy is coming.
Thanks for sharing this Ynema. If media is the currency of the social web, then those adept at creating and steering conversations wield a lot of power. Exhibit A: How Twittering Critics Brought Down Motrin Mom Campaign, http://adage.com/digital/article?article_id=132622
Posted by Lou Ordorica on November 20, 2008 at 04:05 PM CST #