Event roundup - Headstart 2009 Summer (part 1/2)

was not really comparable to what we saw in the Headstart 2009 January event from the perspective of scale, the discussions & the number & kinds of participating startups. However, the event did serve as a reasonable dipstick to find out about the latest in the startup space and a sort of in on a reasonably new part of the startup geography in India, Mumbai. While, Mumbai is a commercial capital & is home to some of the best technology companies in India like Indiagames, Directi & iFlex, the turnout at the event appeared to be an inadequate & rather non-representative sampling of this market.
The seed stage session started an hour late & didn't prove to be as engaging & impressive as the subsequent early & late stage sessions and panels.I guess there were really a combination of factors like a late start, a missing panelist & almost no time for an engaging & fruitful discussion to happen.We did see a couple of compelling startups that potentially have the technology & first-mover advantage in India, if & only if they get their revenue model, scaling & positioning right.
a seed stage startup based out of Mumbai, truly has a chance to crack the Indian market as the only used car appraisal company in India. In that sense they do have a strong edge as a first mover. While they started out as a volume business, they are now running into issues of establishing themselves as a value added service for a used car buyers' market. The resonating opinion around the room from VCs/other startups & myself was that these certification & appraisal services typically scale well & help vendors establish credibility more quickly if positioned & tied up with sellers. Anyway, VeriCar I suppose will learn along the way & they appear to have strong preference to position their services in a buyers' market. There was some good input for them from the panel & a very learned audience. Anyway, the scope of this market is significantly out of my league to evince further comment.
another seed stage startup out of Mumbai, attracted a lot of attention because it came across as a technology that would aid extremely easy building of websites. Their demo conveyed the ease of use but what we saw & their own positioning of their application alongside the LAMP, J2EE, Joomla or Drupal, left us sort of unconvinced. There is apparently no stack that get created in the backend, they don't appear to provision a database in the backend & yet appear to provide CMS capabilities but again position themselves as a website factory. They don't want to consider open-sourcing their application, they don't call it a tool where most folks confused them with IDE type capabilities. Its a desktop application deployed on the browser but positioned as a web-application - is this by virtue of deploying on the browser or by virtue of truly providing it as a hosted service available over the internet ? Still confused & seeing if I can figure them out. If they truly come out comparable to a stack or platform like a Drupal - then they're indeed ahead of the game & could easily drive a lot of developers to adopt their tool again if only they could clarify their product better. One of the panelists recommended they evolve themselves as a web IDE for OpenSocial app developers. Good idea I would still ask them to see Zembly !
Read more in my next post about a few other participating startups all 3 with a compelling product & a reasonable revenue model that appears to work so far. You can go look 'em up while I wrap up part 2/2.

Posted at 12:22PM Jun 22, 2009
by Aparna Kumar in Personal |