Tuesday Nov 28, 2006

Testing the Sun Waters with “Try and Buy” Program

Innovation is not just about products and technologies. Innovation is also about the experience that surrounds a product and its entrance into the marketplace. Such is the inspiration behind Sun's new Try and Buy program which takes the concept of software trials and applies it to systems, so that new and existing customers can test Sun products in a risk-free, cost-free, stress-free environment for up to 60 days.

Sun has opened itself up far beyond what its competitors are doing, in terms of who can participate, how many countries can participate, and the extent to which open communication about performance results are encouraged, allowing its products and buying experience to speak for themselves through the program.

Check out the latest edition of Innovating@Sun with Vice President of Global Systems Engineering, Hal Stern, and Distinguished Marketing Director, Christine Beury, who discuss features of the program and how it works. In part 2, Hal speaks with DigiTar CEO, Dale Williams. Williams explains how Sun met his company's multithreaded computing needs to such an extent that his company went from being a non-Sun house to a place where “there are Sun blue logos all down the front of our rack”.

Details include:

  • How the web-based program works
  • Who's eligible – basically anyone
  • Contest to win free systems for participants who publish trial results
  • How dialogues are opening between Sun and customers
  • How services and warranty support are handled
  • How Dale didn't believe Sun's performance claims about the T2000 system and UltraSPARC T1 processor at first
  • The value of shaking out a system in the quiet hours that teaches you what you don't know and how to apply it.

    Links:

    Part 1

    Part 2

    Try and Buy Website
    Try and Buy Customer Blogs
    Sun Open Performance Contest
    DigiTar

  • Friday Nov 24, 2006

    Sun's Work With DARPA Accelerates New Technologies for Sun Customers

    Sun and the U.S. Defense Advanced Research Projects Agency (DARPA) have just finished Phase 2 of a major research and development project resulting in the creation of several technologies covering everything from the physics of chips to extending Solaris to very high scales. Rather than producing a one-off technology, the fruits of this research have accelerated other efforts within Sun's R&D thereby bringing these technologies into the mainstream of Sun's product line.

    Listen in to this special edition of “Innovating@Sun” where host Hal Stern is joined by Dr. Jim Mitchell, Sun Fellow and leader, and David Douglas, Associate Director of the HPCS program at Sun to discuss the significance of applying these new technologies to Sun's enterprise customers.

    Links:


    Fortress Programming Lauguage
    Leading the charge to create a peta-scale computer
    DARPA officials evaluate Sun’s Fortress programming language for next-generation supercomputer systems. Read full story.
    Sun Research Manager Jim Mitchell says the company will continue to invest in its Proximity technology for high-performance computing. Read full story.

    Tuesday Nov 14, 2006

    Open Sourcing Java Technology

    With over 4 billion Java technology enabled devices, Java technology is more pervasive than any other software.

    On November 13, 2006, Sun Microsystems announced it is releasing its implementations of Java technology as free software under the GNU General Public License version two (GPLv2). The first pieces of source code for Sun's implementation of Java Platform, Standard Edition (Java SE) and a buildable implementation of Java Platform, Micro Edition (Java ME) are already available. In addition, Sun is adding the GPLv2 license to Java Platform, Enterprise Edition (Java EE), which has been available for over a year under the Common Development and Distribution License (CDDL) through Project GlassFish at glassfish.dev.java.net.

    This announcement represents one of the largest source code contributions under the GPL license.

    Tune in for Innovating@Sun to hear show host, Hal Stern, interview Sun's Laurie Tolson, and Alan Brenner on the implications of this historical event, including:

  • What we announced on November 13th
  • Why this is good for enterprise customers and the mobile market
  • Why Sun picked the GPLv2 license
  • What this means to a developer
  • Why this is great for driving adoption and innovation of Java technology
  • What it means for commercial source code licensees
  • Where you can get the source code

    Links:


    Open Source Java Website
    java.net
    Press Release
    Jonathan's Blog
    Rich Green's Blog

  • Wednesday Nov 08, 2006

    Innovating Ahead

    In a world where some see IT as a commodity, the important question is not “What is the cheapest computer you can build?” Rather it is, “What is the cheapest computing you can deliver?” The difference between the two is vast, and innovation lies at the heart of it.

    Hal Stern, Vice President of Global Systems Engineering at Sun, welcomes CTO Greg Papadopoulos and CEO Jonathan Schwartz to a special video edition of Innovating@Sun. The trio discuss how companies in so-called commodity-based businesses successfully use R&D to differentiate their performance and win new business. Other details include:

  • Why Greg gets a $2 billion dollar allowance :)
  • How the world of computing is changing
  • How these changes affect companies' approach to the marketplace
  • Commoditization of computing, versus the commoditization of computers
  • Why Moore's law may be under-serving or over-serving customers – depending on who you are
  • Re-thinking the unit of work involved in doing computing
  • Examining the costs of e-waste and its effects on your business as well as that of customers
  • The different flavors of “digital divide”
  • With an R&D budget of $2 billion per year, Schwartz says one thing is certain. You can't predict what will come of that. Who could have predicted that a shipping container would be the ideal infrastructure for building large scale datacenters? Or that the power efficiency of Niagara would be one of its key differentiators and grow to a $100 milllion/quarter business. The investment in innovation is what allows that to happen.

    Links:



    Monday Nov 06, 2006

    A DReaM Project

    Imagine a world where your access to digital content is based on your identity rather than the device you're using. Because in fact, your identity is not tied to any particular point or consumption device. Such is Sun's vision behind digital rights management (DRM) where the focus is on network identity as the place where your rights live and are accessible.

    This edition of Innovating@Sun with host Hal Stern welcomes Tom Jacobs, director of research at Sun Labs (a.k.a. voodoo computer scientist) to discuss Project DReaM, Sun's acronym for Digital Rights Management Everywhere Accessible.

    Hear how Sun Labs is working to commoditize technologies in such a way that companies compete based on the quality of their implementations, services and pricing. Highlights of the podcast include:

  • Hollywood's opinion on the topic and Sun's area of focus – customers in enterprise, healthcare, government, education, finance and securities.
  • Why interoperable content is so important
  • How Microsoft tackles the issue with Vista and Sun tackles it with identity management
  • Reference implementations of code moving into built-in standards
  • What critics and supporters say about Project DReaM
  • Digital rights management as an improved approach to security
  • What the Liberty Alliance community is saying

  • Links:

    Tom Jacobs's Blog
    Open Media Commons Website
    Project DReaM Collaboration Website
    JSR 300: DRM API for Java ME
    Liberty Alliance Project
    What Identity Management Can Learn from the Entertainment Business