blogs.sun.com/innovation/resource/jshaffer.jpg" width="180" height="115" border="0" align="right" border="0">

Few communities are as passionate as the baseball fan community, according to Justin Schaffer, Sr. VP of New Media at Major League Baseball Advanced Media. That is why it is critical for MLB.com, which serves more than two billion visitors per year, to have a highly robust, secure, and scalable environment to serve up the incoming and outgoing needs of its fans.

Innovating@Sun's latest podcast offers an interview between host Hal Stern, Sun Vice President of Global Systems Engineering, and MLB.com's Justin Shaffer.

With responsibility for putting a national pastime online, MLB.com has relied solely on the Solaris environment for six years. Shaffer claims this allows his organization to focus on what's important to their business rather than whether their machines are running reliably or performing well.

With a fan base that is passionate, vocal, interested, and statistics-hungry, offering up a compelling Web 2.0 experience is a key goal for the folks at MLB.com. This involves:

  • Increased efforts to offer a two-way conversation with consumers via blogs, video and photo uploading, message boards, etc.
  • Servicing an exponentially growing network market in terms of load management, scale and throughput
  • Addressing the problem of 2-directional scaling
  • Coping with the needs of a variety of devices
  • Convergence of content on the site
  • Continually creating a better experience for fans and driving interest in the game

    Links:



    Show Transcript
    Justin Shaffer's Blog
    Sun Web 2.0 web site
    Solaris 10 web site