Innovation is not just about products and technologies. Innovation is also about the experience that surrounds a product and its entrance into the marketplace. Such is the inspiration behind Sun's new Try and Buy program which takes the concept of software trials and applies it to systems, so that new and existing customers can test Sun products in a risk-free, cost-free, stress-free environment for up to 60 days.
Sun has opened itself up far beyond what its competitors are doing, in terms of who can participate, how many countries can participate, and the extent to which open communication about performance results are encouraged, allowing its products and buying experience to speak for themselves through the program.
Check out the latest edition of Innovating@Sun with Vice President of Global Systems Engineering, Hal Stern, and Distinguished Marketing Director, Christine Beury, who discuss features of the program and how it works. In part 2, Hal speaks with DigiTar CEO, Dale Williams. Williams explains how Sun met his company's multithreaded computing needs to such an extent that his company went from being a non-Sun house to a place where “there are Sun blue logos all down the front of our rack”.
Details include:
Links:
Part 1
Part 2
Try and Buy Website
Try and Buy Customer Blogs
Sun Open Performance Contest
DigiTar
Posted at 06:50AM Nov 28, 2006 by Laura Ventura in Sun [permalink]
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