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Friday Oct 31, 2008
Omniture Gives Up On Tracking RSS
OK, so it's a bit harsh and totally unvalidated.  However, I find it quite interesting that Omniture tracks their blogs (blogs.omniture.com) with FeedBurner.  For a long time now, we have pushed for this feature within Omniture and our own engineers finally had to develop a solution which is basically an Omniture band-aid.  I just don't understand why Omniture decided to ignore tracking this technology just because someone's already doing a good job.  Even if it's not as fully featured as FeedBurner, wouldn't it be great to have the data within Omniture instead?  Ah, the analyst's dream - All my data in one place!  I'm very curious to hear other Omniture user's opinions!
Posted at 05:11PM Oct 31, 2008 by dustinwallace in Web Analytics News  |  Comments[2]

Comments:

1) Can you also blog about the details of band-aid?
2) Is it possible to also integrate RSS subscriptions into SiteCatalyst?

Posted by Chandra on November 02, 2008 at 01:32 PM PST #

1) The details are fuzzy to me. It's something along the lines of a script that watches requests and sends data to Omniture.

2) I think you're asking if the data can be fed into Omniture. Yes, that's the way our solution works.

Posted by Dustin Wallace on November 06, 2008 at 04:48 PM PST #

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