I ran across the following story -  “I’m Feeling Lucky” Button Costs Google $110M Annually

Google exec Marissa Meyer wants us to believe that the only reason they keep this costly button is because Google doesn't want to be considered "too dry, too corporate, too much about making money".  I beg to differ.  I'm sure that little sucker is making up the difference.  You better believe that some web analyst provided strong enough evidence that enough of those folks wanting to get lucky become addicted to Google search, thus becoming part of the ad revenue torrent.  That $110M is not a loss, it's an investment in user base growth.

So here's to the unsung hero or heroin!  Your one piece of analysis is probably paying your salary many times over.