Now that I have started moving through my web analytics strategy development process with a handful of teams, I am starting to realize that securing time at weekly meetings can be quite a challenge.  It seems like everyone wants weekly updates, but they don't have time for discussion and planning.  And something tells me they don't have time for implementing their improvements.

The initial web anlaytics strategy development process takes considerable effort on the team's part - usually hours.  By the time the process is complete, they need to return to items that were neglected to make progress in their web analytics strategy development.

So rather than getting thirty minutes a month in one chunk, I've decided to take an alternate route (at least at the start).  I've begun requesting just five minutes at the outset of weekly meetings to give a short energy burst update on web analytics.  My goal is to skim the KPIs for trouble spots, point them out, and have a quick discussion on resolution.  At the end of five minutes, the discussion will close and can be taken to email throughout the week if necessary.

In this way, every week the team is thinking about web analytics and the role they can play.  Over time, the team may lengthen the five minutes, or they may do so well at email discussion without the need for round-table discussion.  Maybe you are fortunate enough to be working with teams that have ungodly amounts of time to spend on web analytics; or maybe you are like me, thrust into an industry that is fast-paced and reaching for the caffeine, taurine or whatever else makes you faster!