Hi John! I am from Backbone Media, an Internet marketing company based in the Greater Boston area. While searching the web for bloggers who work for companies and blog about their company’s products and services, I found your blog. Blogging is all about starting online conversations about a particular topic. Backbone Media is attempting to understand the value of blogging for companies, to build a model of what makes a good business related blog. We asked ourselves the following questions to start that conversation about corporate blogging: · What is the value of corporate blogs? · Who blogs in a company? · What can it bring to the company? · What makes a corporate blog successful? To find answers to these questions, we are reaching out to bloggers at companies by conducting a survey for corporate bloggers. We were inspired in part by the corporate blogging survey conducted last year on the The NewPR Wiki week. We want to get your feedback on corporate blogging, and after the survey closes, we will understand more about corporate blogging and we will publish and send you the complete results. We’d really appreciate you taking our survey. Please fill it out here: http://www.backbonemedia.com/blogsurvey/ You can contact me directly at kristine@backbonemedia.com or contact our blogging survey team at bloggingsurvey@backbonemedia.com

Posted by Kristine on May 10, 2005 at 02:10 PM PDT #