Today, we're in to Las Vegas for the annual Sun CEC conference. I'll be giving an hour-long version of the talk that I gave at Innovation@Sun -- to a very different audience. There will be 3,500 folks at CEC, who work in all parts of Global Sales and Service: nearly all the people who actually talk to customers. So I get to talk to people who work with customers about the value of customer research ... I'm hoping that this is going to be like preaching to the choir ... I'll let you know ...