It's time. Last May, a colleague and I gave a presentation at the Boston UPA Mini Conference on User Experience and Usability. Since that time, she and I have written a paper on the same topic, and have twice tried to get it published. No luck so far.
It was from a flash of insight, just an answer to a question on an email alias, that I came up with a new theoretical model for designing innovative and intuitive products and services. And the potential publishers, like I tell my daughter with her math problems, don't just want the answer, they want to see all the work.
I'm thinking that I just finished an Masters degree, and the amount of research backing up my model could be a dissertation. But here's as much as I will say now: the McGinn Model, as my colleague Jen Hocko named it, is based on Hancock's Model, which is based on Maslow's Hierarchy of needs.
And starting tomorrow, I'll be talking about the model here. If I can talk it through with you here in this medium, and take my time to research one layer at a time, maybe I'll eventually find the right venue in which to publish it.
Until then, viva la blog!