Some really interesting thoughts here from David Berlind on his
personal blog -- Mixed
reactions from the PR community on pure transparency. This guy is
publishing raw email threads he's having with with PR people? Gezz ...
where have I been? My goodness. The marketing world turned upside down.
This is just too much fun.
I wonder, though. With all these reporters, engineers, and community types blogging, where does that leave marketing? I've been blogging for about a year and having a ball, and I'm always trying to get more marketing and PR people to blog. My track record on this, however, is really, really bad. Why? I realize that the more progressive PR people are blogging -- Steve's got a pretty big list going and one of Sun's PR agencies, CHEN PR, is blogging -- but is that really changing how marketing does business in high tech? In other words, a more transparent, community-oriented marketing is certainly taking place, but are marketers actually the ones implementing it? Or is it simply happening right under their noses?
I'd love to hear from reporters, analysts, and PR people on this. I've been out of PR for almost two years now, so I'm utterly clueless about how all this works in the world of blogging. Do you guys still use embargoes on stories before launches? If so, why? What about launches, anyway. Why have them? In a world of pervasive communications with company sources blogging, community members blogging, competitors blogging, and press blogging, what's the value of holding your news for one single day -- the day of this strangely-named thing called a "launch." And what about that one little leak that spoils the party? Yuk. I never got it when I did it (and I did a lot of it), and I don't get it now. Especially now! Perhaps we should open source the launch process. Can you imagine a transparent launch? Wow. Now that would be ugly. Probably easier to just do away with the entire exercise altogether.
What do you think? How are we doing with all this here at Sun? Be honest, now. :)
I wonder, though. With all these reporters, engineers, and community types blogging, where does that leave marketing? I've been blogging for about a year and having a ball, and I'm always trying to get more marketing and PR people to blog. My track record on this, however, is really, really bad. Why? I realize that the more progressive PR people are blogging -- Steve's got a pretty big list going and one of Sun's PR agencies, CHEN PR, is blogging -- but is that really changing how marketing does business in high tech? In other words, a more transparent, community-oriented marketing is certainly taking place, but are marketers actually the ones implementing it? Or is it simply happening right under their noses?
I'd love to hear from reporters, analysts, and PR people on this. I've been out of PR for almost two years now, so I'm utterly clueless about how all this works in the world of blogging. Do you guys still use embargoes on stories before launches? If so, why? What about launches, anyway. Why have them? In a world of pervasive communications with company sources blogging, community members blogging, competitors blogging, and press blogging, what's the value of holding your news for one single day -- the day of this strangely-named thing called a "launch." And what about that one little leak that spoils the party? Yuk. I never got it when I did it (and I did a lot of it), and I don't get it now. Especially now! Perhaps we should open source the launch process. Can you imagine a transparent launch? Wow. Now that would be ugly. Probably easier to just do away with the entire exercise altogether.
What do you think? How are we doing with all this here at Sun? Be honest, now. :)
