Thursday Feb 10, 2005

Micro Marketing and PR

Congrats to Steve Rubel at CooperKatz for developing the Micropersuasion service. From the CooperKatz release:

Micro Persuasion capabilities will not only help companies address corporate issues and concerns but also capitalize on the vast opportunities that blogs and other new channels afford to engage key audiences in a transparent dialogue.

Vast opportunities. Transparent dialogue. Wonderful. A PR agency that seems to want to participate, not control.

Feb 10, 2005

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Wikinews

The New York Times is writing about Wikinews -- The Unassociated Press. From the article:

The system's primary check is its transparency. Inspired, in part, by the success of open source software development, the writing process is completely public. Anyone at any time can compose a new Wikinews article, edit an existing one and see an inventory of all prior changes.

Collaborative, transparent news reporting. I'll have to check this out.

Feb 10, 2005

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