Paul Murphy has a nice piece on the media's reaction to some of Sun's
recent hardware announcements --
A deafening silence: the
media on Sun. Paul's view is that Sun put out some pretty
good stuff recently, the media basically yawned, and customers are not
getting the best information as a result.
While my default position traditionally has
been to agree
with this view, I'm not sure it matters that much anymore. There are so
many places to get your information now, the media being just one. Some
of it is garbage, true, but other stuff really quite good. Besides, I
read some
pretty good coverage from
those launches as well. Coverage on Sun is mixed right now, whereas
just a little while ago
it was all pretty dark. My goodness ... remember all that "Sun setting"
stuff out there? So, we're getting better -- the coverage
is improving. But we've
made some pretty big changes in the company the last two years, and it
will take more time for the press to catch up. I think this will all be
reflected in the coverage in the future
if we execute
on all these new products and strategies. Look, bad coverage and
competitive attacks used to really bother me. It doesn't anymore. I now
view it as all just conversation. At this point, I feel like I can
respond to some stuff to make a point if I want to and let other stuff
just pass as if I had never seen it. The choice is 100 percent mine,
and I exercise it with pretty much zero consistency. Paul's piece is
compelling and detailed, and I can see he gets where we are going. So
he's probably a bit ahead of the game.
