Breaking into the Japanese Market
Two really good references about the difficulties of breaking into the Japanese market. Hint: it's hard.
Some obvious keys are to work with local partners, build specifically to engage the culture and language, and stick it out for the long run. Some humility helps, too. Japan takes time. It's not the same as California.
Some obvious keys are to work with local partners, build specifically to engage the culture and language, and stick it out for the long run. Some humility helps, too. Japan takes time. It's not the same as California.
