Don`t Gloat
Toyota sees bright future as world number one -- "Toyota has been careful not to gloat about its success in the United States, fearing a protectionist backlash of the type seen when Japanese automakers first seriously penetrated the market in the 1980s." -- AFP
I think this is a good marketing strategy, but with Toyota it`s more than that. The company is more focused on being profitable, building great cars, and carefully expanding into emerging global markets (China, Brazil, Russia) then they are on beating the competition. They know what comes first.
Yep, it's the new wind and new push in marketing. It seems that people are finally starting to figure out that what's really important is to focus on quality products and good customer experience, and less on slamming the competition (famous hp == garbage truck comparison, anyone?)
BTW, did you know that in some countries in Europe, it is illegal to slam the competition in public? When I first heard of it, I thought it was stupid. In principle, I still think it's stupid because nobody should be artificially limited in what they want to say, no matter what they have to say, period! But it seems that it forces companies to concentrate on other matters, like for instance delivering a better product.
Posted by UX-admin on December 27, 2007 at 02:58 AM JST #
humm ... interesting re Europe. I agree. I'd much rather have more speech than less. And, yes, Sun has done a lot of this in the past. :) With Scott, though, at least he tried to use humor and I think he pulled it off pretty well many times. It got tiring, though, after the crash of Silicon Valley. It wasn't funny anymore and no one at Sun was able to pull off Scott's humor. Best to leave it to history and move on. :)
Posted by Jim Grisanzio on December 27, 2007 at 05:39 PM JST #