Congrats to Steve Rubel at CooperKatz for developing the Micropersuasion service. From the CooperKatz release:

Micro Persuasion capabilities will not only help companies address corporate issues and concerns but also capitalize on the vast opportunities that blogs and other new channels afford to engage key audiences in a transparent dialogue.

Vast opportunities. Transparent dialogue. Wonderful. A PR agency that seems to want to participate, not control.

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