PR Call to Action
Check out Steve
Rubel's call to action for the PR industry "to start using social
media technologies." I like it. He focuses on action, not talk. PR
is part of a company's marketing operations, though, so I'd include
marketing
in this call to action, too. And community relations, as well, because
many times community managers live in marketing but they are just as
likely to live in engineering. Either way, we need to be doing our
community management (relations, marketing, evangelism, advocacy,
facilitation, or whatever) from within the community, not from the
outside. Anyway, I'll be following TheNewPR/Wiki
closely as the PR community wrestles with this trend. The pressure is
clearly on traditional marketing and public relations to adapt. Heck,
even US News is writing about all this in Spreading
the Word: Corporate evangelists recruit customers who love to create
buzz about a product. (Sun's Simon Phipps is quoted in the
piece, too).
