Transparency and Making Choices

Not long ago, I was sitting across from the CEO of a media company. He showed enormous pride in the social value of his organization - in delivering news to the world via a global team of thoughtful, award-winning journalists.

He asked what made me proud to be at Sun. Among a number of things, I said I'm proudest of the role Sun plays in making sure stories like his are told - "Our technologies, after all, are how your journalists file their stories, and we play a central role in how you present them to the world via the network." I am unreservedly proud of Sun's role in making the world a more open, transparent place.

Beyond professional journalism, the network is a social utility for the world's citizenry - whose digital cameras and cell phones and blog postings and emails form a tidal wave of transparency. We live in a world whose traumas and triumphs are visible instantaneously. Sunlight's not just a great disinfectant, it's a wonderful safety net, too - you can't fix the problems you don't know about. But once you know about a problem, even small attempts to help, multiplied over the long tail of the internet, can make an extraordinary difference.

Over the past few days, the world has watched an earthquake in China lead to the death and dislocation of countless thousands. The San Francisco Bay Area, where Sun is headquartered, has felt the impact deeply - beyond co-workers, friends and family, we've suffered our own traumas with earthquakes. A cyclone in Myanmar triggered similar thoughts among those of us effected by hurricanes in New Orleans, Louisiana.

But the world's an increasingly transparent place. And any help, from $1 to $1m, multiplied over the world, makes a difference.

Which is why I'm sending personal funds to the relief organizations I trust to bring aid to those stricken.

And I'm encouraging you to take the time to make a similar choice.

Posted on 09:09AM May 18, 2008 | Comments[39]

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