FREE SERVER (v2.0) - Honest!
A while back, I announced we'd start making servers available for free trial - the objective wasn't to terrify financial analysts, although I'm certain a few gripped their chest, but instead to drive awareness among customers that hadn't been exposed to Sun. And free seemed like the right price to drive adoption among developers (honestly, we're not too worried about folks who elect not to buy failing to return a $5,000 server (we cover postage both ways)).
The program started off slowly - partly due to internal disbelief (there's a long story, there), but secondarily, our focus group feedback suggested no one believed we'd actually send them a free Niagara. So let me reiterate: go to sun.com, fill out the form, we'll send you the fastest server on earth, absolutely free. If you don't like it, we'll send someone to pick it up.
We were also serious about the following: if you write a blog that fairly assesses the machine's performance (positively or negatively), send us a pointer, we're likely to let you keep the machine. (And before you ask, the marketing team makes the decision about what qualifies for the promotion, not I - although I know they love drama, charts, and compelling competitive analyses.)
The first reaction most folks have to the performance is, frankly, disbelief. A while back I got into a spat with the technologists that built the machine about whether we could fairly call them 9.6Ghz machines (as a measure of clock frequency of the chip). Paul Murphy has an interesting analysis of whether that's a fair descriptor (I say interesting because he says we're underhyping the performance - a first for the industry!).
Here's a sample benchmark, (and discussion, too). If you look at the SPEC benchmarks (the column titled "Result"), it's also validated by a neutral body. I'm thinking we should rename Sun to AAA_Sun so our name appears first in the SPEC list.
I had the privilege of making a cameo appearance today at David Berlind's MashUp Unconference - a fascinating experiment to invite a bunch of people interested in a given topic to a conference, charge them nothing, let them create the agenda on the fly at the conference, and have folks like Sun (and other companies) pick up the tab - an inversion of the traditional conference business model. I got to give a Niagara (without obligation to return) to what was voted the most popular Mashup - podbop.org. Taylor McKnight, the individual who received the machine, looked quite pleased - but asked a legitimate question: "how do I get this on the plane?"
Given that the machine is classified as a munition by the US Government, it was a perfectly legitimate question. It probably wouldn't make it past airport security (or into an overhead cabin). So yes, we're covering postage.
Taylor, I'm hoping you'll write a blog about your experience with the system (once it arrives :)... you are, after all, the target demographic.
Posted on 11:39PM Feb 21, 2006 | Comments[43]

























Posted by Bart Braem on February 22, 2006 at 10:02 AM PST #
Posted by x on February 22, 2006 at 10:18 AM PST #
Sadly, despite what you stated there ("honestly, we're not too worried about folks who elect not to buy failing to return a $5,000 server (we cover postage both ways)"), the "Try and Buy Agreement" says (section 5.3.d):
"Upon the termination of this Exhibit or an attached Appendix for any reason, except purchase of the Loaned Products under Section 6, herein, Company shall immediately terminate use of the Loaned Products, and within five (5) business days, return the Loaned Products at Company's expense to Sun. ".
So unfortunally, as a simple mere developer, I won't take the risk of a deception (and the cost of the subsequent transatlantic re-expedition): I know for sure our next Linux/x86 purchased server won't be an excellent surprise -performance wise- but at least, being accustomed to this we're sure about the minimal load it can handle (yes, too litle Sparc exposure, still). Or is the TBA up to date ?
Anyway, keep those nices initiatives, so with enough fair press coverage and public comparisons, the next time we (x86 weenies) will be more confident :)
Posted by bp on February 22, 2006 at 10:24 AM PST #
Posted by Robert Sayre on February 22, 2006 at 10:52 AM PST #
Posted by Gustavo Chaves on February 22, 2006 at 04:13 PM PST #
...
Specifically, I’m wanting to look at a couple things: 1. ZFS – sounds like the greatest thing ever, but now we’ll know. I’m actually more interested in it long term as a distributed file system, which I don’t believe it currently can do. But I’ll let you know. 2. Ruby and Rails – let’s see if I can run some performance tests of some sort. Focusing on the stuff we all do, database driven, AJAX intensive, big databases. Additionally, any configuration issues with getting a Rails system on a Sun box ready for production.
...
Posted by matt tanase on February 22, 2006 at 10:15 PM PST #
Posted by Paul Morriss on February 23, 2006 at 02:19 AM PST #
Posted by JWW on February 23, 2006 at 09:10 AM PST #
Posted by Denis Mirovitch on February 23, 2006 at 10:02 AM PST #
Posted by Brian Smith on February 23, 2006 at 11:15 AM PST #
Posted by Mike Piazza on February 23, 2006 at 01:45 PM PST #
Jonathan:
Well, it's good news you'll allow a fairly documented reviewer to keep the system. Unfortunately in my case, even though I asked for the T1 system long ago (maybe the same day it was introduced in public, I'll have to check) I still have not received my evaluation unit.
Problem is I registered with SUN.COM which for some reason relayed my data to a distributor in Mexico, who then took on all the process of getting my qualification data, querying me about our test plan, the dates, my company's profile... the works.
We wanted the system to evaluate its performance against our current crop of USIII and USIV servers, as well as against or hodgepodge of Intel based servers which handle everything from mission critical databases to plain infrastructure duties, as well as to try out the included Solaris 10's capabilities in an environment free of the constraints that our production boxes impose (since it is production we can't afford to try much new stuff 'less we risk breaking a few things).
It was then back an forth with dates, the system had to come from the US, it was almost here... now it's really almost here...
Then, all of a sudden, when this guy in Mexico was "really, really getting ready" to deliver the system to us he realized that - oops! - my company already had contact with Sun distributors Netrix and Soluziona, here in Monterrey and therefore he was not allowed to handle my free trial opportunity, so it all fell down to nothing.
I've already emailed our local Sun rep (not the distributor, but the SUN employee) with the story but I wonder... will we really be able to make good on the free trial offer while the Niagara is still "new"? Will I have the chance to write down a review in time to get my free server? I wonder...
BTW, I'd like to profit from the opportunity for congratulating the company for the new directions it's taken as of late. New servers (Galaxy and Niagara), new workstations (Ultra series), best hardware design I've seen in Sun systems in a while, great open source Solaris... if only the trial were to run as smoothly.
Posted by Carlos Sotelo on February 23, 2006 at 02:18 PM PST #
Posted by Kevin Dougan on February 23, 2006 at 08:30 PM PST #
Posted by SimonTek on February 23, 2006 at 08:38 PM PST #
Posted by Dan Diephouse on February 23, 2006 at 09:14 PM PST #
Posted by 69.251.188.242 on February 23, 2006 at 09:25 PM PST #
Posted by Varun on February 23, 2006 at 09:29 PM PST #
Posted by Alex Getty on February 23, 2006 at 09:45 PM PST #
Posted by Karthik on February 23, 2006 at 10:53 PM PST #
Posted by kain on February 24, 2006 at 12:08 AM PST #
The free trial is very tempting and I really hope our company will take a very low risk chance on it.
As for the hardware, I love it but I have concerns about the software. I could be wrong but Open Solaris still isn't out in an easy to deploy form... nor is it as easy to install apps on Solaris as it is on Linux and there doesn't seem to be as many apps on Solaris as there are on Linux and BSD.
Then again I'm a developer. Maybe our sys admin / ops man will see things differently.
Posted by Brian Lee on February 24, 2006 at 12:37 AM PST #
Posted by Kazuki on February 24, 2006 at 01:13 AM PST #
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Posted by Bill Childers on February 24, 2006 at 01:24 AM PST #
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Posted by Ted Creedon, P.E. on February 24, 2006 at 05:46 AM PST #
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Posted by Rob Healey on February 24, 2006 at 08:08 AM PST #
Posted by Bruno Gervasi on February 24, 2006 at 08:24 AM PST #
Posted by Nick Mucci on February 24, 2006 at 09:18 AM PST #
Jonathan,
First, thanks for turning on comments.
On this promo, a few comments:
A. Obviously your readers aren't all Fortune 200 hardware-purchase authorizers.
B. You need to have a warehouse full of these servers and 10 people ready to box up/ship several hundred servers per day if you're going to make this kind of offer. First impressions are very important.
C. Your readers aren't all in San Jose, CA. I suggest you ship anywhere in the world, except to those countries embargoed by the US Government (Cuba, North Korea, etc). Ireland? Come on, that where our drugs are manufactured. Japan? Bought a camera lately? They have no problems shipping to us, and we're buying. It's a two-way street. Open it up.
D. These servers are not going to be benchmarked by large Global 2000 firms that get the machine through these offers. If a company has a (semi-)dedicated new-hardware team, they also have budget to buy servers. It's the hackers, the geeks, the small-business, the consultants, the university student that are going to want to try out this machine. It's also these people who write blogs and hack FOSS and make recommendations to clueless CIOs.
As an aside, Todd, a friend of mine was elected last year to the Redondo Beach Board of Education (see http://www.rbusd.org/BoardofEducation.html. He came to me and asked me what he should do about the school ISP (10,000 students, 100s of teachers, email, web hosting, dialup from home, dns, etc). They had old sun hardware, needed upgrading. The sysadmins were all high-school students. They wanted Apple servers. I happened to have a Director of IT friend of mine at my house too (my wife's baby shower) and we talked to Todd. We discussed Dell, Apple, Sun. He said the Sun rep they had talked to was rude, making him feel like a small fry. We settled on Dell and FreeBSD. I saw him at Halloween: Dell+FreeBSD and everybody is Happy Happy Happy.
The moral of my story: don't discount the geeks and the high-school students.
This leads me to the Sales Dept: You are a global company, selling globally. Until anyone in the world can go to your web site and order a box with a credit card, and have it delivered 2-5 business days later, Dell and others are going to keep trouncing you. You will notice that there are no salespeople involved in that transaction.You will also notice that there are no sales territories, no quotas, no "you must go through your rep" stories in my scenario.
Your sales practices are actively hindering adoption of your products.
Yesterday, I forwarded an email with a link to this blog entry to the VP of Data Center Services, who reports to the CIO. (I work for Health Net, Inc., a fortune 200), along with a "somebody should try this server out" note. So I did my part. But I can't order it for the company, and I certainly can't order it for myself to try out, so I'll just have to read the blog of a lucky bloke to figure it the perf is worth migrating to Solaris (Debian would be So Much Better/Easier BTW.)
I do wish you good luck on getting these into the hands of people that are going to hype and recommend it to others.
Posted by Christopher Mahan on February 24, 2006 at 10:03 AM PST #
Posted by Charles Soto on February 24, 2006 at 11:40 AM PST #
I cannot in good faith fill out that form, because according to your license agreement I would have to be interested in buying it in he first place. But still, y organization might be of interest to you for our blogging/review potential. Please excuse me while I whore myself out for a moment:
If you would be interested in donating one of these servers for a case study in performance sponsored by the NovaJUG, I'd love to 'rally the troops' and see what we could throw at it.
Hope to hear from you,
-David BockPosted by David Bock on February 24, 2006 at 12:17 PM PST #
Posted by Michael Scovetta on February 24, 2006 at 04:05 PM PST #
Posted by David Moore on February 25, 2006 at 01:46 AM PST #
Posted by Silvan Gebhardt on February 25, 2006 at 02:16 AM PST #
Is the T2000 up to it?
I've got an application that combines a huge database with high-volume web activity. What do you say we see how it performs?
ps. trackbacks appear broken, each attempt fails with an HTTP 500.
Posted by Casey Bisson on February 26, 2006 at 08:18 PM PST #