The Stealth Geek Marketing with an Edge

Monday Mar 31, 2008

Our Future Target Audience


We did not make much progress with the kids' Leapster addictions this weekend.  Even our 2 year old is hooked!  This is our future target audience, folks.  They are starting at a really young age.  Even their product preferences  develop at an amazing speed.  The 2 yr old prefers to cycle through the mini-"commercials" that are preloaded on the Leapster.  The 5 yr old likes the "Color Coral" which is a virtual coloring book.  She also dabbles in Dora the Explorer and Princess games.  The spend their Saturday mornings getting "edutained" on the Leapster instead of watching cartoons. And even though the games are individually played, the two of them have formed a small "community" in which they share their best gaming practices.   Now if I can only get them to start coding in Java, we will be set!

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