I wrote previously about NBC putting content on the web, and now more stories confirming that NBC "doesn't get it" when it comes to delivering content via the internet in this Web 2.0 world.

In Online Olympics coverage: too good to be true Erik writes that "No events that are scheduled for TV broadcast - on any of NBC’s 6 Olympic channels - will be available online until after they’ve been aired". With 6 channels, you can be sure there isn't a lot that is interesting that won't be aired, which means the video will simply be an archive to go back to. But an archive that is only available perhaps 24 hours after the event.

So, given the time difference (15 hours ahead of PDT), we are stuck trying to avoid results for 12-24 hours instead of getting a sneak peak that would only entice us to watch the coverage NBC provides over their television networks.

Other stories are here and the AP story here has this quote:

The computer coverage will also play a clear secondary role to TV. No events that are scheduled to be televised will be available online until after they are seen on TV, said Perkins Miller, senior vice president for digital media at NBC Sports.

Now, perhaps other countries will have live video?