One thing I think Sun is really getting right with its 'Campus Ambassador' program is the way they've cottoned on to the fact that students love free stuff. Giving things away is a really good way to get people aware of and interested in Sun technology, which is the whole aim of the scheme.
One really good example of this is the training offer which I've been pushing lately while I wait for the university to get back to me about participating in the more comprehensive SAI program. The offer is basically this: for every 10 Strathclyde students who complete a short online training course about Solaris, the university gets a free SunSPOT kit. It's one of these situations where everybody wins:
- The students win, because they get access to free training material and earn a Sun certificate which they can put on their CV.
- The university wins, because it gets free hardware which it can then use for research or for student projects.
- Sun wins, because it gets people to try out their new training scheme and it raises awareness of both Solaris and SunSPOTs.


