ShangHai, LaoMa, Freedom: Voice from China

Motorola Asia's market share has dropped to one-third of the peak at the end of Feb 2008. The rumor of selling mobile-phone business also been confirmed by headquarter. The Q4 2007 earning report, the mobile-phone sector business down 38% and lose $1.2B, once again hit the confident of all employee at Motorola. Compared to one year ago, the company in this sector contributed $2.7B profit. Most of Motorola's sales and profits come from sales of phone-based mobile terminals business sector. 2007 Motorola's total global sales of $36.6B, and the sales of mobile phone sector is $19B, around 52%. At present, we are able to see that the turning point is at the end of 2006, but the market was still have high expectations to Motorola RAZR at that time. We can summary why Moto is falling: 1 over-reliance on a single star product, not pay attention on user Category. 2 price drop lead to excessive profits dropped 3 Not cooperate with the telephone operator enough, loss the customized mobile phone market 4 failing to keep the innovative industrial design 5 missing technology trends, network, entertainment, multimedia transition slowly. 6 Customer not recognize the Moto’s innovation According to Sina’s phone channels, Motorola's new models on 2007 only have 13. The competitors like Samsung introduced 54 models, Nokia has 37. Apparently Moto didn’t notice that Motorola technology can’t meet the users’ needs on this dynamic world. It is very hard to say, How are you? Moto! But I am more concern how Sun can do better and take lesson from Moto. No matter what product we are making, we need to think what is the customer need, what is the trend and not just make innovation for fun. (