Looking for Clues ...

You're my customer. You're the reason my company exists, and I have a job, that pays my bills (always), is rewarding (usually) and is fun (sometimes). Then why am I afraid to tell you the truth?

For example, the truth about how maddeningly long it takes to make a simple change to <un-named web site>, that I'm convinced is right and should happen right now, only to get caught up in process, red tape, and delays.

Or the truth about feeling lost and in the dark about who's visiting <un-named web site>, how often they are visiting, and if they like or hate what they see, so I can change, adapt, and improve?

Or the truth about feeling foolish when I have to ask a software developer to change a simple link on <un-named web site>.

No, this isn't Jerry Maguire moment, but I've been inspired after meeting Rick Levine, one of the authors (and former Sun employee) of the Clue Train Manifesto.

Though it was written several years ago, just about everything predicted in the Clue Train Manifesto is coming true. For example, the Internet has enabled a global conversation, where normal people participate, and form new markets that are brutually smarter and move faster than the companies that "target" them.

And that companies that operate in "business as usual" mode are doomed.

So, I'm looking for clues. About how to open up, and be truthful and genuine. About sharing the good, bad, and ugly occurring on My Sun Connection without hesitation. And most of all, about how to start a conversation with you, dear reader.