According to this Princeton study, they do.

Sun's ticker symbol changed from SUNW to JAVA on August 23rd with a close price of 4.93. The current price is 5.71. So, one could argue that the study holds merit...or not. :-)
Comments:

I'm going to start a company with the symbol BUY.

Posted by Kevin on September 12, 2007 at 01:25 PM MDT #

So don't start a company with "SKRO" or "LSKR". I always mistype "lsckroki". But hey, me foreign no english.

Posted by Ashish on September 12, 2007 at 04:14 PM MDT #

hey, can you please fix the sdn forums? what gives? why it is so hard to implement any decent forum software on there? it boggles my mind

Posted by sam on September 13, 2007 at 02:05 PM MDT #

Sam, we're on it: http://forum.java.sun.com/thread.jspa?threadID=5216237&tstart=0

You're right...it shouldn't be this hard.

Posted by Skrocki on September 13, 2007 at 02:10 PM MDT #

Yes, Forums upgrades shouldn't be so difficult. Thanks to Skrocki & Team for keeping it together. It will get better (That's Sun's policy afaik).

Posted by Rob on September 13, 2007 at 06:00 PM MDT #

How about the forums policy? I am still not getting it, I have been trying to make sense of their "rules and regulations" and still nothing.

Posted by felix on November 06, 2007 at 06:13 PM MST #

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