Press conference access via Twitter
This only works if you have a proxy in the room, but it's a cool use of Twitter by Scoble to pull a physically distributed audience into a press release and give them a voice to ask questions:
" The hidden OpenSocial press conference (future of information sharing) by ZDNet's Michael Krigsman -- Google’s OpenSocial announcement today suggests changes that may improve the future of social networking (click here for Dan Farber’s coverage). Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information ..."
