n-1+Soup [Danny Malks' Blog]

Yellow Arrow

I had the pleasure of meeting Christopher Allen and Brian House of CountsMedia recently. Two very interesting guys leading a fascinating project.

Recently, I spent lots of time immersed in a project at the intersection of art, politics, marketing, and technology, and am intrigued at the similar intersections of their effort, called Yellow Arrow.

What is it? On their web site they describe the project as encompassing a "Global creative community making a new M.M.A.P of the world", where M.M.A.P stands for: Massively Authored Artistic Publication

Get it?
Well if you need more details, check out their site.

Here's a quick summary, though I'm no expert...
You get yellow arrow stickers (go to the web site to register and request stickers), each encoded with a unique ID and place them somewhere, then you use an SMS-enabled device, such as a mobile phone to attach a message to your sticker, likely explaining something about why you chose to place it where you did and/or some information about the thing(s) to which it points. When someone encounters the sticker, they can view this message using their cell phone by connecting to the service using SMS, and can then leave comments for the original poster about their experience.

The Washington Post compared Yellow Arrow to "geographical blogging", and it reminds me of Letterboxing, which is another fun, interesting community project, though much more low-tech.

I'm participating in this project, so keep an eye out for *my* arrows...you just might notice something else while you're looking

Posted at 01:15MD Dhj 07, 2005 by malks in General  |  Comments[12]